|Vintage Pulp||Jul 23 2017|
Sharks aren't the worst predators in the water.
Behold! The longest piece of promo art we've ever shared. The oceangoing thriller The Deep premiered in the U.S. in June 1977 as part of a wave of similar movies that came in the wake of Jaws (see what we did there, with the "wave" "wake" thing?). Yeah. So anyway, author Peter Benchley, who wrote the novels that spawned both films, used similar themes for the two, but switched the monster shark for human dangers in The Deep. The Japanese run of the film began today in 1977, and for once the Japanese title isn't something wildly different—they went with ザ・ディープ, which means “the deep.”
We've never seen anything like this poster before, and we doubt we will again. Also of note is that the movie, which was not considered top notch, was a massive hit thanks to a brilliant marketing campaign that saw co-star Jacqueline Bisset wardrobed in a white t-shirt that turned transparent when wet, such as during her opening diving scene in the warm Bahamian waters. Never had a pair of nipples made such a splash. A longtime a sex symbol and thirty-three years old when the The Deep appeared, the film made Bisset a legit superstar for the first time.