Vintage Pulp Jun 21 2011
MONEY SHOT
Raquel, rifles and redesigned money.

Above, a fantastic poster for the 1969 western 100 Rifles with Raquel Welch superimposed over a stylized U.S. currency background. It was made for the film’s 1971 stint in what was then Czechoslovakia. Amazingly, we saw it listed on a foreign poster specialty site for $275.00, and then saw the exact same piece on a big retail site for $13.99. The lesson there is to shop wisely. See our recent write-up on 100 Rifles here.

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Vintage Pulp Jun 3 2011
RUNNING AND GUNNING
Another ’60s movie reminds us what we’re not getting in today’s cinema.

When we saw these Japanese posters for the 1969 western 100 Rifles, we made a special point to watch the film just so we had a good reason to share the art. So there you go. Now as for the actual film, there’s a moment about halfway through where mega sex symbol Raquel Welch says to black ex-NFL football star Jim Brown, “Do you want me?” That’s about as rhetorical a question as has ever been asked on a motion picture screen. Of course he wants her—who wouldn’t? But this being an American movie, the real question is, “What will the consequences be?” Because after all, even though interracial romance works just fine for millions of real life couples, in Hollywood that simply can’t be. Especially when you’re talking about heterosexual black males.

So we know someone’s going to end up dead. We could have prefaced that last statement with a spoiler alert, but we all know it wasn’t really a spoiler. As moviegoers, we’ve been trained to know happily-ever-after isn’t a component of these black/white love affairs. When 100 Rifles was made in 1969, it may have seemed America was on the way—if perhaps a bit turbulently—to a post-racial future. But forty-two years later we bet you can’t think of three other instances where a top tier white starlet had a love scene with a black man. So even though 100 Rifles offers up a reasonably compelling tale of guerilla warfare on the Mexican frontier, and Burt Reynolds co-stars in a role perfectly crafted for his special brand of smarmy brilliance, and you even get an unforgettable nude minute of cult siren Soledad Miranda, what you come away with is yet another reminder of how creatively bankrupt modern Hollywood has become.

We don’t mean backrupt in terms of race, per se, but in terms of reality. Despite modern cinema being awash in CGI and 3D and THX sound and obscene budgets, as well as dozens of edgy stars, along with teams of clever writers and yachtfuls of execs who all claim to be mavericks, the movies are overwhelmingly soulless. 100 Rifles is not a great film, but as a late-1800s period piece it asks 1969-style questions about racial mixing, social struggle, and offers serious introspection about the worth of warfare. It is an honest product of the time from which it sprang. In comparison, if we consider post-millennial movies a product of the time in which we now live, then the message seems to be: just don’t make us think. 

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History Rewind
The headlines that mattered yesteryear.
June 22
1944—G.I. Bill Goes into Effect
U.S. president Franklin D. Roosevelt signs the Servicemen's Readjustment Act into law. Commonly known as the G.I. Bill of Rights, or simply G.I. Bill, the grants toward college and vocational education, generous unemployment benefits, and low interest home and business loans the Bill provided to nearly ten million military veterans was one of the largest factors involved in building the vast American middle class of the 1950s and 1960s.
June 21
1940—Smedley Butler Dies
American general Smedley Butler dies. Butler had served in the Philippines, China, Central America, the Caribbean and France, and earned sixteen medals, five of which were for heroism. In 1934 he was approached by a group of wealthy industrialists wanting his help with a coup against President Franklin D. Roosevelt, and in 1935 he wrote the book War Is a Racket, explaining that, based upon his many firsthand observations, warfare is always wholly about greed and profit, and all other ascribed motives are simply fiction designed to deceive the public.
June 20
1967—Muhammad Ali Sentenced for Draft Evasion
Heavyweight boxing champion Muhammad Ali, who was known as Cassius Clay before his conversion to Islam, is sentenced to five years in prison for refusing to serve in the military during the Vietnam War. In elucidating his opposition to serving, he uttered the now-famous phrase, “I ain’t got no quarrel with them Viet Cong.”
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