We have yet another early 1970s National Police Gazette from the stack we bought a while back, this one from August 1973 with cover star Irma Smith, who appeared in exactly one film during her Hollywood career. Inside, we’re treated to a story on the world’s greatest electronic surveillance operative (the unfortunately named Theodore Ratnoff), we hear Muhammad Ali’s theory on why he lost the heavyweight boxing title to Ken Norton (having his jaw broken by Norton had a little something to do with it), and we learn about a Brit who went native, married a Guyanese woman, and fought an alligator to prove his manhood. We also are treated to a quiz concerning what makes a man a great lover. Some of the answers might surprise you. For instance, cutting one’s toenails regularly is important, but bathing every day is actually a bad idea, and not smoking earns you a big fat zero on their score card. Our favorite question concerns whether great lovers respect the sanctity of marriage. The answer, apparently, is no. Which causes us to wonder how often great lovers are murdered, dismembered and dumped in swamps by irate husbands. Unfortunately Gazette’s crack scientific team has no research on that. Follow their advice at your peril. We’ve posted some scans below, and you can see all our other Gazette postings here. 

Above are the cover and seven interior pages from a National Police Gazette published in March 1974, two years before the century-old magazine folded. In retrospect it’s easy to see one of the problems the Gazette was having: while the graphics, printing, photo quality and paper stock had all improved over the years, the magazine had lost its visual impact. At the time, editors must have thought they had made the magazine more attractive, but can the above cover really compare to this one, or this one, or this one? Successful competitors like National Enquirer featured little or no color, but the immediacy of their covers was hard to resist.

Part of the rationale behind the Gazette’s change may have had to do with its decades-long circulation decline, prompting them to do away with photo-illustrated covers in favor of cheaper promo shots. Or perhaps their longtime cover artisans simply aged and retired, taking their singular talents with them. Or perhaps new editors came aboard and decided to modernize—the default move of managers who have no aesthetic clue. Who knows? We just know that the results speak for themselves. But we’ll keep collecting even these late-period Gazettes because they’re useful in presenting a complete record of the publication. We’re going to go out a limb and say that we now have the largest compendium of Gazette pages on the internet. See them by clicking keywords “Police Gazette” below.