Vintage Pulp Jan 21 2010
BREAST WISHES
I assure you, mammary, my intentions are strictly honorable. Um... I said ma’am, right?

This is a brilliant cover for Jerome Weidman’s 1938 novel What’s in it for Me?, with its grinning sleazeball seeming to offer a free breast exam to a nubile young acquaintance. But the book was actually serious, depicting greed and amorality in New York City’s garment industry. Weidman went on to write the scathing Too Early To Tell about the Office of War Information, an American propaganda agency where he was employed during World War II, and then tackled the newspaper business with The Price Is Right. In Weidman’s fiction everything was a commodity to be bought, whether fabric or facts, and all humans were deficient. In 1960 he co-wrote a book of the popular musical Fiorello! about NYC mayor Fiorello Henry LaGuardia, and along with his collaborator won the Pulitzer Prize for drama. He drifted into a distinguished literary twilight, serving as president of the Author’s League of America, publishing his memoirs in 1986, and eventually passing in 1998. Though virtually unknown now, Weidman was an author in the class of John Updike or Ernest Hemingway. There are many bios of him on the Web, but we like this one. 

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History Rewind
The headlines that mattered yesteryear.
July 29
1957—Paar Takes Over Tonight Show
Today in 1957 Jack Paar begins hosting the Tonight Show. During Paar's five year stint, his unpredictable antics and strong comedic style help turn the program into a ratings juggernaut and a national institution.
1981—Charles and Diana Marry
Prince Charles and Lady Diana Spencer marry at St Paul's Cathedral before 3,500 invited guests and an estimated global television audience of 750 million, making it the most popular program ever broadcast.
July 28
1945—Plane Hits Empire State Building
A B-25 bomber crashes into the north side of the Empire State Building, between the 79th and 80th floors. One engine plows entirely through the structure, lands on nearby apartment building, and sparks a fire that destroys a penthouse. The other engine falls down an elevator shaft. Fourteen people are killed in the incident.
1965—Vietnam War Heats Up
U.S. president Lyndon Johnson commits a further 50,000 US troops to the conflict in Vietnam, increasing the military presence there to 125,000. Johnson said about the increase, "I do not find it easy to send the flower of our youth...into battle."
July 27
2003—Hope Dies
Film legend Bob Hope dies of pneumonia two months after celebrating his 100th birthday.

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