Hollywoodland Feb 27 2013
THIS WAS HOLLYWOODLAND
The Golden Age is any age that seems better than the one you're in.


Yet another piece of the treasure trove we picked up in Denver last year, This Was Hollywood is a compendium of anecdotes and photos from the supposed Golden Age of Hollywood. We say “supposed” because the magazine was printed in 1954, and at that time the 1920s and 1930s were the Golden Age. Today of course, the Golden Age is considered to run from the 1920s all the way to the early 1960s, and we can only assume that eventually the ’70s and ’80s will be considered part of the Golden Age, and we’ll all be sitting around saying how they don’t make movies like C.H.U.D. anymore.

This Was Hollywood was put together by Hollywood columnist Sidney Skolsky, the guy many say coined the term “Oscar” to refer to the Academy Award statuette. This particular issue of This Was Hollywood has about 80 pages, so moving forward we’ll be posting them a few at a time. Today we have five images—the front and back covers, plus three pages of shots of John Gilbert, Greta Garbo, John Barrymore, Joan Crawford, Clark Gable, and Dolores Costello. Much more from this publication later.

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Vintage Pulp Oct 6 2012
MORTGAGE CALCULATOR
The fact that she’s not even a real blonde is the least of her surprises.

Austrian writer Vicki Baum, née Hedwig Baum, is probably best known for her 1929 novel Menschen im Hotel, which became the smash Greta Garbo/John Barrymore/Joan Crawford movie Grand Hotel. Mortgage on Life, which was originally called Verpfändetes Leben, came in 1946, and tells of a show business love triangle set in Manhattan against the backdrop of Times Square and Broadway. We’ve never seen this particular cover for the book, which is why we’re sharing it, but it’s uncredited, sadly.

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History Rewind
The headlines that mattered yesteryear.
April 26
1933—The Gestapo Is Formed
The Geheime Staatspolizei, aka Gestapo, the official secret police force of Nazi Germany, is established. It begins under the administration of SS leader Heinrich Himmler in his position as Chief of German Police, but by 1939 is administered by the Reichssicherheitshauptamt, or Reich Main Security Office, and is a feared entity in every corner of Germany and beyond.
1937—Guernica Is Bombed
In Spain during the Spanish Civil War, the Basque town of Guernica is bombed by the German Luftwaffe, resulting in widespread destruction and casualties. The Basque government reports 1,654 people killed, while later research suggests far fewer deaths, but regardless, Guernica is viewed as an example of terror bombing and other countries learn that Nazi Germany is committed to that tactic. The bombing also becomes inspiration for Pablo Picasso, resulting in a protest painting that is not only his most famous work, but one the most important pieces of art ever produced.
April 25
1939—Batman Debuts
In Detective Comics #27, DC Comics publishes its second major superhero, Batman, who becomes one of the most popular comic book characters of all time, and then a popular camp television series starring Adam West, and lastly a multi-million dollar movie franchise starring Michael Keaton, then George Clooney, and finally Christian Bale.
1953—Crick and Watson Publish DNA Results
British scientists James D Watson and Francis Crick publish an article detailing their discovery of the existence and structure of deoxyribonucleic acid, or DNA, in Nature magazine. Their findings answer one of the oldest and most fundamental questions of biology, that of how living things reproduce themselves.
April 24
1967—First Space Program Casualty Occurs
Soviet cosmonaut Vladimir Komarov dies in Soyuz 1 when, during re-entry into Earth's atmosphere after more than ten successful orbits, the capsule's main parachute fails to deploy properly, and the backup chute becomes entangled in the first. The capsule's descent is slowed, but it still hits the ground at about 90 mph, at which point it bursts into flames. Komarov is the first human to die during a space mission.
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