Hollywoodland Feb 27 2013
THIS WAS HOLLYWOODLAND
The Golden Age is any age that seems better than the one you're in.


Yet another piece of the treasure trove we picked up in Denver last year, This Was Hollywood is a compendium of anecdotes and photos from the supposed Golden Age of Hollywood. We say “supposed” because the magazine was printed in 1954, and at that time the 1920s and 1930s were the Golden Age. Today of course, the Golden Age is considered to run from the 1920s all the way to the early 1960s, and we can only assume that eventually the ’70s and ’80s will be considered part of the Golden Age, and we’ll all be sitting around saying how they don’t make movies like C.H.U.D. anymore.

This Was Hollywood was put together by Hollywood columnist Sidney Skolsky, the guy many say coined the term “Oscar” to refer to the Academy Award statuette. This particular issue of This Was Hollywood has about 80 pages, so moving forward we’ll be posting them a few at a time. Today we have five images—the front and back covers, plus three pages of shots of John Gilbert, Greta Garbo, John Barrymore, Joan Crawford, Clark Gable, and Dolores Costello. Much more from this publication later.

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Vintage Pulp Oct 6 2012
MORTGAGE CALCULATOR
The fact that she’s not even a real blonde is the least of her surprises.

Austrian writer Vicki Baum, née Hedwig Baum, is probably best known for her 1929 novel Menschen im Hotel, which became the smash Greta Garbo/John Barrymore/Joan Crawford movie Grand Hotel. Mortgage on Life, which was originally called Verpfändetes Leben, came in 1946, and tells of a show business love triangle set in Manhattan against the backdrop of Times Square and Broadway. We’ve never seen this particular cover for the book, which is why we’re sharing it, but it’s uncredited, sadly.

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History Rewind
The headlines that mattered yesteryear.
February 16
1937—Carothers Patents Nylon
Wallace H. Carothers, an American chemist, inventor and the leader of organic chemistry at DuPont Corporation, receives a patent for a silk substitute fabric called nylon. Carothers was a depressive who for years carried a cyanide capsule on a watch chain in case he wanted to commit suicide, but his genius helped produce other polymers such as neoprene and polyester. He eventually did take cyanide—not in pill form, but dissolved in lemon juice—resulting in his death in late 1937.
February 15
1933—Franklin Roosevelt Survives Assassination Attempt
In Miami, Florida, Giuseppe Zangara attempts to shoot President-elect Franklin D. Roosevelt, but is restrained by a crowd and, in the course of firing five wild shots, hits five people, including Chicago, Illinois Mayor Anton J. Cermak, who dies of his wounds three weeks later. Zangara is quickly tried and sentenced to eighty years in jail for attempted murder, but is later convicted of murder when Cermak dies. Zangara is sentenced to death and executed in Florida's electric chair.
February 14
1929—Seven Men Shot Dead in Chicago
Seven people, six of them gangster rivals of Al Capone's South Side gang, are machine gunned to death in Chicago, Illinois, in an event that would become known as the St. Valentine's Day Massacre. Because two of the shooters were dressed as police officers, it was initially thought that police might have been responsible, but an investigation soon proved the killings were gang related. The slaughter exceeded anything yet seen in the United States at that time.
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