|Intl. Notebook||Jul 14 2017|
Pan American World Airways knew how to imbue travel with an aura of romance. It launched in the late 1920s with mail service from Key West to Havana, and quickly expanded to become a passenger airline. Business boomed—well heeled Americans took flights to Havana in droves in what became known as the Cocktail Circuit, escaping U.S. prohibition to enjoy a weekend of decadent nightclubs and gambling before returning in time for Monday's real world obligations. Soon Pan Am expanded service throughout Latin America and the world. It bought seaplanes to get around the problem of many cities not having proper airports. With the ability to use docking facilities, virtually no destination was inaccessible.
The company dubbed its seaplane fleet “clippers,” evoking the masted sailing ships of the oceangoing era, and their draw was not just their mobility but their luxury. Some say it was a different era of corporate governance, a time when the mandate in the commercial travel industry was to earn loyalty with good service rather than to blackmail customers into avoiding misery. This is partly true, but it's also important to remember that air travel was initially considered a luxury indulgence. It was with the advent of travel for the masses that airlines began to exchange services for profitably packing people in like sardines. In that sense, their priorities have not changed much in fifty years.
Pan Am soon began promoting its services with colorful posters, many of which were created by a talented artist named Mark von Arenburg. These prints, which promised to take passengers around the world by clipper, hung mainly in airports and travel agencies and gave passersby fantastic glimpses of faraway destinations—indeed, it's difficult to look at any of them without feeling the pull of the exotic wider world. The company produced hundreds of these promos in various styles and multiple languages, but for our purposes we're interested today only in the posters advertising travel on that elegant Pan Am clipper.
Over the years the fleet evolved from seaplanes to jets, and while all were called clippers, it's the lovely skyboats that are most fondly remembered—and which provided so many entertaining settings in old movies and pulp fiction. The posters you see below are scans of both originals and reproductions, and there are quite a few. Even so, it isn't a complete collection. Some of the most famous posters are so rare they simply can't be found online at the moment. While it's true that air travelers are mainly treated like cattle rather than customers today, and commercial flying is a form of voluntary torture, the destinations are still there to make those difficult hours in the air worthwhile. Let these posters inspire you.