Intl. Notebook Jul 14 2017
DAWN OF THE SKYBOATS
Flying through the air with the greatest of ease.

Pan American World Airways knew how to imbue travel with an aura of romance. It launched in the late 1920s with mail service from Key West to Havana, and quickly expanded to become a passenger airline. Business boomed—well heeled Americans took flights to Havana in droves in what became known as the Cocktail Circuit, escaping U.S. prohibition to enjoy a weekend of decadent nightclubs and gambling before returning in time for Monday's real world obligations. Soon Pan Am expanded service throughout Latin America and the world. It bought seaplanes to get around the problem of many cities not having proper airports. With the ability to use docking facilities, virtually no destination was inaccessible.

The company dubbed its seaplane fleet “clippers,” evoking the masted sailing ships of the oceangoing era, and their draw was not just their mobility but their luxury. Some say it was a different era of corporate governance, a time when the mandate in the commercial travel industry was to earn loyalty with good service rather than to blackmail customers into avoiding misery. This is partly true, but it's also important to remember that air travel was initially considered a luxury indulgence. It was with the advent of travel for the masses that airlines began to exchange services for profitably packing people in like sardines. In that sense, their priorities have not changed much in fifty years.

Pan Am soon began promoting its services with colorful posters, many of which were created by a talented artist named Mark von Arenburg. These prints, which promised to take passengers around the world by clipper, hung mainly in airports and travel agencies and gave passersby fantastic glimpses of faraway destinations—indeed, it's difficult to look at any of them without feeling the pull of the exotic wider world. The company produced hundreds of these promos in various styles and multiple languages, but for our purposes we're interested today only in the posters advertising travel on that elegant Pan Am clipper.

Over the years the fleet evolved from seaplanes to jets, and while all were called clippers, it's the lovely skyboats that are most fondly remembered—and which provided so many entertaining settings in old movies and pulp fiction. The posters you see below are scans of both originals and reproductions, and there are quite a few. Even so, it isn't a complete collection. Some of the most famous posters are so rare they simply can't be found online at the moment. While it's true that air travelers are mainly treated like cattle rather than customers today, and commercial flying is a form of voluntary torture, the destinations are still there to make those difficult hours in the air worthwhile. Let these posters inspire you.

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History Rewind
The headlines that mattered yesteryear.
July 26
1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives.
1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974.
July 25
1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
July 24
1915—Ship Capsizes on Lake Michigan
During an outing arranged by Western Electric Co. for its employees and their families, the passenger ship Eastland capsizes in Lake Michigan due to unequal weight distribution. 844 people die, including all the members of 22 different families.
1980—Peter Sellers Dies
British movie star Peter Sellers, whose roles in Dr. Strangelove, Being There and the Pink Panther films established him as the greatest comedic actor of his generation, dies of a heart attack at age fifty-four.
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