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Pulp International - Pat+Brown
Hollywoodland Jul 16 2015
CONFIDENCE GAMES
Liberace experiences tabloid wrath at its most merciless.


It was in this July 1957 issue of Confidential that journalist “Horton Streete’ infamously outed cover star Liberace in the most vicious and dehumanizing way with an article entitled “Why Liberace’s Theme Song Should Be ‘Mad About the Boy’.” We’ve talked about it before. Streete willfully attempted to damage the singer’s career by spinning a shocking tale of how he attacked a young, male press agent. The article refers to Liberace as Fatso, Pudgy, Dimples, and other, less flattering monikers.  

Here’s a rule you can count on—when a journalist or on-air personality constantly refers to someone by other than his or her name or title, it’s a hit piece. Liberace was horrified and sued Confidential. California Attorney General Pat Brown had already managed to win an indictment of the magazine two months earlier. Owner Robert Harrison was about to spend his entire summer in court. He took these legal threats to heart and publicly promised to stop publishing stories about the private lives of Hollywood stars.
 
Up until then Confidential had been as reckless as a magazine could be. This issue accuses Gary Crosby of punching a woman in the face, and Eartha Kitt of trapping her friend’s boyfriend in her penthouse. An extraordinary story about boxer Jake LaMotta suggests the he got a bumrap in his morals trial. LaMotta was serving time for bedding a 14-year-old. Prosecutors had convinced a jury that the incident with LaMotta was a primary cause of the girl later becoming a prostitute. Confidential rides to the rescue, claiming that the girl’s father had already deflowered her, therefore LaMotta could not have had any influence on the girl’s fate. How’s that for a principled stand?
 
These early issues of Confidential are a cesspool of journalistic ethics, no doubt, but they’re also a visual treat. Using black, red, blue, and yellow, plus the white of the pages themselves, the designers put together a bold and gaudy package that would influence every other tabloid on the market. The layouts on Kitt, Liberace, Alan Dale, and Lex Barker are among the most eye-catching we’ve seen from the period. Elsewhere you get Anthony Quinn, and a host of other stars. We have a bunch of scans below. Remember, you can always see more from Confidential and other tabs by visiting our tabloid index at this link.


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History Rewind
The headlines that mattered yesteryear.
March 28
1910—First Seaplane Takes Flight
Frenchman Henri Fabre, who had studied airplane and propeller designs and had also patented a system of flotation devices, accomplishes the first take-off from water at Martinque, France, in a plane he called Le Canard, or "the duck."
1953—Jim Thorpe Dies
American athlete Jim Thorpe, who was one of the most prolific sportsmen ever and won Olympic gold medals in the 1912 pentathlon and decathlon, played American football at the collegiate and professional levels, and also played professional baseball and basketball, dies of a heart attack.
March 27
1958—Khrushchev Becomes Premier
Nikita Khrushchev becomes premier of the Soviet Union. During his time in power he is responsible for the partial de-Stalinization of the Soviet Union, and presides over the rise of the early Soviet space program, but his many policy failures lead to him being deposed in October 1964. After his removal he is pensioned off and lives quietly the rest of his life, eventually dying of heart disease in 1971.
March 26
1997—Heaven's Gate Cult Members Found Dead
In San Diego, thirty-nine members of a cult called Heaven's Gate are found dead after committing suicide in the belief that a UFO hidden in tail of the Hale-Bopp comet was a signal that it was time to leave Earth for a higher plane of existence. The cult members killed themselves by ingesting pudding and applesauce laced with poison.
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