Vintage Pulp Jun 8 2014
TAKE YOUR PIC
All celebrities great and small.


We’ve featured Pic magazine only once before, but not because it was an unimportant publication. Quite the opposite—we’ve seen issues as early as 1936 and as late as 1958, making it both a Depression and World War II survivor, presumably no easy feat and certainly a run indicative of sustained popularity. Early issues seemed focused on sports, but it soon broadened to include celebrities. It was launched by Wagner Publications of New York City, and this issue appeared in June 1952 with a cover featuring actress Suzan Ball placing a crown on the head of Akton Miller, a man Pic had chosen as its Hot Rod King. Inside you get a raft of Hollywood stars, including photos of Yvonne De Carlo in Uruguay, Marilyn Monroe, Janet Leigh, and Joan Vohs, shots of New York Giants manager Leo Durocher and his beautiful actress wife Laraine Day, and some nice boxing pictures. There’s also an interesting feature on the day’s top vocalists (with African-Americans notably excluded), and a profile of crooner Tony Bennett. 

But it’s Suzan Ball’s story we’re interested in today. Her path to show business was so typical of the period as to be almost banal—she was spotted in a Santa Maria, California newspaper after winning a cake baking contest. Universal-International scouts thought she looked a bit like Jane Russell, so they swept her up, shuttled her down Highway 101, signed her to a contract and began selling her as a hot new Tinseltown commodity, proclaiming her the New Cinderella Girl of ’52. Soon the influential columnist Hedda Hopper took up the refrain, naming her one of the most important new stars of 1953, thus ensuring that year would belong to Ball.

It was then that her train to stardom jumped the tracks. She injured her leg performing a dance number in East of Sumatra, and later in the year had a car accident and hurt the leg again. Treatment for those two injuries led to the discovery of a cancerous tumor. Soon afterward she fell and broke the limb, and when doctors decided they couldn’t remove the tumor they instead took the entire the leg. That was in January 1954. Ball soldiered on in her show business career with an artificial leg, starring in Chief Crazy Horse, though she lost fifteen pounds during the production, and later playing nightclub dates and appearing on television shows. In July 1955 she collapsed while rehearsing for the show Climax, whereupon doctors discovered the cancer had metastasized and spread to her lungs. A month later she died at age twenty-one. We have about fifty scans below.

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Intl. Notebook Nov 6 2010
ALMOST INFAMOUS
Marisa Allasio’s bikini created unforeseen fallout—of the judicial kind.


Here’s a new tabloid in our collection—Pic, which like Whisper and a few other publications evolved from a pin-up magazine into a scandal sheet during the 1950s. The cover star on this November 1958 issue is Marisa Allasio, and the photo is one that originally appeared in the Italian magazine Il Borghesi and landed the publishers in court on obscenity charges. As anyone who has ever been to a beach can attest, there is a big difference between almost falling out of a bikini and actually doing it, and that difference is where all the fun lies. But the shot was nonetheless deemed too sexual by Italy’s moral watchdogs, and all the newsstand copies of Il Borghese were confiscated. In the end, the magazine was able to prove that the image was a promo still from Allasio’s forgettable 1956 film Poveri ma belli, aka Poor but Beautiful. Since Il Borgese was not responsible for the image, charges against the magazine were dropped. If you’d like to read a scathing contemporary review of the film, we found one by Bosley Crowther at the New York Times, and just because it’s Saturday, we have the almost-obscene bikini photo below, in its original unreversed state. We’ll have more from Pic later. 

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History Rewind
The headlines that mattered yesteryear.
June 23
1973—Peter Dinsdale Commits First Arson
A fire at a house in Hull, England, kills a six year old boy and is believed to be an accident until it later is discovered to be a case of arson. It is the first of twenty-six deaths by fire caused over the next seven years by serial-arsonist Peter Dinsdale. Dinsdale is finally captured in 1981, pleads guilty to multiple manslaughter, and is detained indefinitely under Britain's Mental Health Act as a dangerous psychotic.
June 22
1944—G.I. Bill Goes into Effect
U.S. president Franklin D. Roosevelt signs the Servicemen's Readjustment Act into law. Commonly known as the G.I. Bill of Rights, or simply G.I. Bill, the grants toward college and vocational education, generous unemployment benefits, and low interest home and business loans the Bill provided to nearly ten million military veterans was one of the largest factors involved in building the vast American middle class of the 1950s and 1960s.
June 21
1940—Smedley Butler Dies
American general Smedley Butler dies. Butler had served in the Philippines, China, Central America, the Caribbean and France, and earned sixteen medals, five of which were for heroism. In 1934 he was approached by a group of wealthy industrialists wanting his help with a coup against President Franklin D. Roosevelt, and in 1935 he wrote the book War Is a Racket, explaining that, based upon his many firsthand observations, warfare is always wholly about greed and profit, and all other ascribed motives are simply fiction designed to deceive the public.
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