|Vintage Pulp||Nov 30 2017|
Above is an epic Italian poster for the film The Seven Year Itch, which in Italy was called Quando la moglie è in vacanza, or “when the wife is on vacation.” They probably changed the title because Italians don't understand the concept of a seven year itch. They have a seven week itch—it happens about seven weeks before the wedding. The art here is by P. Franco, aka Franco Picchioni, whose work you can find more of by clicking his keywords below. There's also a very interesting West German poster for the film here.