Forget it, Jake. It's Tinseltown.
We were poking around the architecture forum skyscraperpage.com and ran across this interesting photo of a billboard advertising the film Chinatown. This was located in Los Angeles at the intersection of Sunset Boulevard and Marmont Lane, and as you can see it touts the opening of the film today in 1974. We lived on the west side of L.A. for four years, and used to pass this spot occasionally. Marmont Lane winds to the right toward the famed Chateau Marmont Hotel, where luminaries such as Howard Hughes, Natalie Wood, Elizabeth Taylor, and James Dean once made the scene, and a couple met their ends, including Helmut Newton and John Belushi.
We knew the intersection was one of the city's most important billboard spots and wondered what else had been advertised there. So we had a look. We expected to find an assortment of examples, but it turns out the locale was so coveted a relative few companies monopolized it. The first was the Sahara Hotel in Las Vegas, which erected a sign there in 1957, complete with a rotating showgirl and an illuminated marquee listing the headlining acts.
The sheer novelty of the sign helped establish the heavily trafficked intersection as one of L.A.'s go-to spots for promotion, and the sign itself became a landmark. In fact, in 1961 Jayne Mansfield unveiled a Rocky and Bullwinkle statue across the street that was inspired by the Sahara showgirl. It was commissioned by Jay Ward, producer of the television series Rocky and His Friends, for the opening of his office complex.
After the Sahara moved on in 1966 the location was divided into two-tiered advertising. For almost three decades the iconic Marlboro Man towered above the intersection on the higher billboard, first on a horse, and later sans mount. During the time Chinatown was advertised Mr. Marlboro was standing vigil above. The lower location hosted ads for Stroh's and numerous other products, but was a particularly popular home for movie billboards. We found shots of billboards for Looking for Mr. Goodbar, Black Sunday, and other popular films of the 1970s.
Tens of thousands of billboards dot the Los Angeles landscape, especially around Hollywood. An uptick of political billboards has some Angelenos considering whether these objects are more akin to visual pollution. They're already illegal in entire U.S. states, including Hawaii and Maine. We always thought they further cluttered an already chaotic landscape, but we imagine they will survive in Los Angeles longer than almost anywhere else in the U.S. Tinseltown is a place where you don't get people's attention unless you scream for it. Nothing screams better than a well placed billboard.
The outsider’s guide to Hollywood.
For almost as long as Hollywood has been a hub of international cinema there have been self-appointed guides helping tourists find the homes of film stars. Above you see an employee of Harry’s Personal Guides keeping an eye out for potential customers during a rainy afternoon on Sunset Boulevard. Harry’s guides rode as passengers in tourists’ cars, directing them to the homes of stars, and the company also had drivers and cars available for hire. The year on the automobile advertisement in the background touts upcoming new models for 1938 and gives away the year on the photo—1937.
Famed San Francisco film noir retrospective returns for its annual run.
The most popular film noir festival in the world launches its eleventh edition tonight in San Francisco when the Noir City Film Festival returns to the Castro Theatre. It runs until February 3, and screens 27 films, including three new 35mm restorations. Some of the movies on the slate this year include 1950’s Try and Get Me!, 1949’s Repeat Performance, 1948’s High Tide, 1950’s Sunset Boulevard, and 1962’s Experiment in Terror. Along with the films, the festival features guest of honor Peggy Cummins, who played the unforgettable character Annie Laurie Starr in 1950's Gun Crazy. There’s also a noir themed nightclub with live music, torch singers, burlesque and more. Although we love living overseas, events like this are a reminder of why the Bay area lifestyle is so wonderful. If we ever return to the U.S., it’ll be straight back to the Bay. The festival poster above is just the latest in a long series, and we’ve uploaded all the predecessors below. You can find out more about the Noir City Film Festival at the festival website.