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Pulp International - Vicente+Minelli
Vintage Pulp Apr 8 2013
BAD COMPANY
He who goes up must one day come down.


This beautiful poster for Vicente Minelli’s 1952 drama The Bad and the Beautiful was made for the film’s French release as Les ensorceles. A behind-the-scenes look at the rise of a legendary Hollywood producer, the story is told in triptych, with each section focused on someone the producer betrayed during his rise to the top. The three sections are wrapped in a framing device wherein the betrayed have been called together to hear the producer’s pitch for working together again. Of course, all of them are too angry to consider such a collaboration—at least at first.

The real attraction here is seeing 1950s Hollywood turn its camera inward for a look at the machinations behind the magic of movies. The cast—Kirk Douglas, Dick Powell, Lana Turner, Walter Pidgeon, and Gloria Grahame—range from excellent to adequate, and the story of ruthlessness being rewarded in Tinseltown has a contemporary feel. The saying goes that it’s best to be nice to everyone you meet on the way up because you run into the same people on the way down. Doubtless that’s true, but even better advice would be to never come down at all.
 
Turning our attention to the poster, you may notice that the design was inspired by the promo shot just below. Except—hold on a sec. Is that Douglas and Turner? No, it isn’t. It’s Gilbert Roland and super hottie Elaine Stewart. The producers must have liked their dance bit so much they decided to use it as inspiration for the promo art, basically putting Douglas's and Turner's heads atop Roland’s and Stewart’s bodies. That’s like being left on the cutting room floor, but somehow even worse. In Stewart’s case at least, we will be sure to get back to both her head and body. Les ensorceles premiered in France today in 1953.
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History Rewind
The headlines that mattered yesteryear.
March 28
1910—First Seaplane Takes Flight
Frenchman Henri Fabre, who had studied airplane and propeller designs and had also patented a system of flotation devices, accomplishes the first take-off from water at Martinque, France, in a plane he called Le Canard, or "the duck."
1953—Jim Thorpe Dies
American athlete Jim Thorpe, who was one of the most prolific sportsmen ever and won Olympic gold medals in the 1912 pentathlon and decathlon, played American football at the collegiate and professional levels, and also played professional baseball and basketball, dies of a heart attack.
March 27
1958—Khrushchev Becomes Premier
Nikita Khrushchev becomes premier of the Soviet Union. During his time in power he is responsible for the partial de-Stalinization of the Soviet Union, and presides over the rise of the early Soviet space program, but his many policy failures lead to him being deposed in October 1964. After his removal he is pensioned off and lives quietly the rest of his life, eventually dying of heart disease in 1971.
March 26
1997—Heaven's Gate Cult Members Found Dead
In San Diego, thirty-nine members of a cult called Heaven's Gate are found dead after committing suicide in the belief that a UFO hidden in tail of the Hale-Bopp comet was a signal that it was time to leave Earth for a higher plane of existence. The cult members killed themselves by ingesting pudding and applesauce laced with poison.
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