In a series of photos made for an edition of Life published today in 1953, actress and model Vikki Dougan takes a stroll around Hollywood and Vine to see what sort of reaction she gets in her back baring dress. Dougan was nicknamed The Back, so this was a publicity stunt designed to increase her recognition as that persona. While the stroll was bold, the dress was actually rather tame for her—on at least a few public occasions her dresses dipped so low she showed ass cleavage, though only at Hollywood events, not outside where she might have gotten in trouble.
Still, in the less radical outfit above she draws quite a crowd. Life didn’t originally publish all the shots you see here. Some archival images appeared a few years ago and have made their way around the web. If you’ve been visiting our site for a long time, this series may bring to mind a similar one we shared several years back that was made in Mexico City in 1950 with actress Maty Huitrón. In that group of photos Huitrón was covered from shins to neck, but the effect she had on bystanders was if anything even more profound. You can see that here.
Edit: Turns out the cover and the photos come from two different issues of Life. The photos are actually from 1957, according to the Life website, and they would know (though they get the date of Dougan’s cover wrong, saying it was from October 23. But we’re sure they’re right on the year.