THE DEVIL IS IN THE DETAILS

Beat the Devil flopped in 1954 but today is appreciated as pioneering camp cinema.

We’ll tell you right now that we are not neutral when it comes to John Huston’s Beat the Devil. We love it. It has Humphrey Bogart, Peter Lorre, Gina Lollobrigida, and the exquisite Jennifer Jones, so we loved it immediately. If only audiences had felt the same. The movie was such a flop that not only did it lose money, but its copyright went unrenewed, causing it lapse into public domain. But keen observers, after they got over being misled by the promotional campaign into thinking the movie was a standard Hollywood adventure, soon realized that what they had on their hands was something new—a camp satire bringing together some of the most distinct voices of 1950s cinema.

And we mean voices literally. You have Humphrey Bogart with his famous lisp, Gina Lollobrigida with her vampy Italian drawl, Jennifer Jones trying on an English lilt, Peter Lorre with his trademark Germanic accented sniveling, and more. The accents are your first clue that the movie is going to be all over the place.

The plot concerns a group of raggedy adventurers who hope to buy uranium-rich land in East Africa. Problem is, they need to get there. Seems straightforward enough, but the cosmos itself is aligned against them—cars fail, boats sink, betrayals ensue, information gets garbled, and just about any other obstacle you can imagine appears.
 
But Beat the Devil isn’t slapstick. It’s satire, which means it isn’t funny in a conventional way. In fact, maybe there isn’t a real laugh in the entire movie. Yet you have to smile when Marco Tulli introduces Peter Lorre’s character O’Hara as O’Horror, you have to marvel at Jennifer Jones’ crazy accent that sounds like an English version of Bogart’s lisp, and you have to watch with heightened interest during her famous calesthenics sequence, in which she has an entire conversation with Gina Lollobrigida while doing… well, we don’t know what she’s doing, but it looks like this.
 
Despite these and other charms, Beat the Devil is polarizing. Bogart declared that only phonies liked it. Huston, on the other hand, was well aware of its uniqueness and even told Jennifer Jones—who had already been nominated for four Academy Awards and had won once—that Beat the Devil would be one of her most remembered roles. True enough. The French and Dutch language poster you see above is for the Belgian release, and was put together by S.P.R.L. Belgique. Beat the Devil opened in France today, and Belgium this month in 1954.

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The headlines that mattered yesteryear.

1937—H.P. Lovecraft Dies

American sci-fi/horror author Howard Phillips Lovecraft dies of intestinal cancer in Providence, Rhode Island at age 46. Lovecraft died nearly destitute, but would become the most influential horror writer ever. His imaginary universe of malign gods and degenerate cults was influenced by his explicitly racist views, but his detailed and procedural style of writing, which usually pitted men of science or academia against indescribable monsters, remains as effective today as it was eighty years ago.

2011—Illustrator Michel Gourdon Dies

French pulp artist Michel Gourdon, who was the less famous brother of Alain Gourdon, aka Aslan, dies in Coudray, France aged eighty-five. He is known mainly for the covers he painted for the imprint Flueve Noir, but produced nearly 3,500 covers during his career.

1964—Ruby Found Guilty of Murder

In the U.S. a Dallas jury finds nightclub owner and organized crime fringe-dweller Jack Ruby guilty of the murder of Lee Harvey Oswald. Ruby had shot Oswald with a handgun at Dallas Police Headquarters in full view of multiple witnesses and photographers. Allegations that he committed the crime to prevent Oswald from exposing a conspiracy in the assassination of President John F. Kennedy have never been proven.

1925—Scopes Monkey Trial Ends

In Tennessee, the case of Scopes vs. the State of Tennessee, involving the prosecution of a school teacher for instructing his students in evolution, ends with a conviction of the teacher and establishment of a new law definitively prohibiting the teaching of evolution. The opposing lawyers in the case, Clarence Darrow and William Jennings Bryan, both earn lasting fame for their participation in what was a contentious and sensational trial.

1933—Roosevelt Addresses Nation

Franklin D. Roosevelt uses the medium of radio to address the people of the United States for the first time as President, in a tradition that would become known as his “fireside chats”. These chats were enormously successful from a participation standpoint, with multi-millions tuning in to listen. In total Roosevelt would make thirty broadcasts over the course of eleven years.

Uncredited cover for Call Girl Central: 08~022, written by Frédéric Dard for Éditions de la Pensée Moderne and its Collection Tropiques, 1955.
Four pink Perry Mason covers with Robert McGinnis art for Pocket Books.
Unknown artist produces lurid cover for Indian true crime magazine Nutan Kahaniyan.
Cover art by Roswell Keller for the 1948 Pocket Books edition of Ramona Stewart's Desert Town.

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