READER FOR PLEASURE

There's nothing quite as stimulating as a vintage sleazy tabloid.

When the phonograph was invented, one of the things its advocates suggested was that it might be used for education, for example to listen to correspondence courses at home. Instead, in time it became a medium for selling music. When radio was invented it too was called a possible method for distance learning, and television was likewise touted as an educational device. And most of you will remember the high-minded rhetoric of what the internet would be used for. But today it’s mainly a cesspool of crass salesmanship, lowbrow entertainment, mass manipulation, and intellectual self harm. So we thought we’d add to the morass today by sharing the infinitely sleazy National Informer Reader.

This issue in all its baby blue glory appeared today in 1975 with an unidentified cover model. The magazine, you may remember from previous times we’ve featured it, was an offshoot of National Informer, and a pared down version of National Informer Weekly Reader. The “reader” aspect is close to euphemistic, as there is no actual reportage at all, and the few stories provided are just short form sleaze fiction. We’ve talked about all this before. Today, for a change, we thought it might be fun to focus on the want ads. Or maybe hope ads is a more accurate description. The term “dick pic” is a recent invention, we think, but it probably should have arisen a long time ago. Check below:

He probably should have cropped the photo down to only his left-hanging dick (his left, not yours) to have a better shot at a response. In any case, the flourishing of the mid-century tabloid industry will remind you that mass communication has always bred lowbrow gratification. Some say the internet supercharged our darkest desires, and that’s true, but we never actually needed digital technology to let our ids run free. Even pulp literature, with its murder, infidelities, and testosterone driven fantasies, is an example of the marginal blossoming into the mainstream. Well, there are few publications as marginal as National Informer Reader, as you’ll see in twenty scans below with numerous explicit personal ads. Check our tabloid index for more examples of Reader.

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HISTORY REWIND

The headlines that mattered yesteryear.

1961—Soviets Launch Venus Probe

The U.S.S.R. launches the spacecraft Venera 1, equipped with scientific instruments to measure solar wind, micrometeorites, and cosmic radiation, towards planet Venus. The craft is the first modern planetary probe. Among its many achievements, it confirms the presence of solar wind in deep space, but overheats due to the failure of a sensor before its Venus mission is completed.

1994—Thieves Steal Munch Masterpiece

In Oslo, Norway, a pair of art thieves steal one of the world’s best-known paintings, Edvard Munch’s “The Scream,” from a gallery in the Norwegian capital. The two men take less than a minute to climb a ladder, smash through a window of the National Art Museum, and remove the painting from the wall with wire cutters. After a ransom demand the museum refuses to pay, police manage to locate the painting in May, and the two thieves, as well as two accomplices, are arrested.

1938—BBC Airs First Sci-Fi Program

BBC Television produces the first ever science fiction television program, an adaptation of a section of Czech writer Karel Capek’s dark play R.U.R., aka, Rossum’s Universal Robots. The robots in the play are not robots in the modern sense of machines, but rather are biological entities that can be mistaken for humans. Nevertheless, R.U.R. featured the first known usage of the term “robot”.

1962—Powers Is Traded for Abel

Captured American spy pilot Gary Powers, who had been shot down over the Soviet Union in May 1960 while flying a U-2 high-altitude jet, is exchanged for captured Soviet spy Rudolf Abel, who had been arrested in New York City in 1957.

1960—Woodward Gets First Star on Walk of Fame

Actress Joanne Woodward receives the first star on the Hollywood Walk of Fame, the Los Angeles sidewalk at Hollywood Boulevard and Vine Street that serves as an outdoor entertainment museum. Woodward was one of 1,558 honorees chosen by the Hollywood Chamber of Commerce in 1958, when the proposal to build the sidewalk was approved. Today the sidewalk contains more than 2,800 stars.

1971—Paige Enters Baseball Hall of Fame

Satchel Paige becomes the first player from America’s Negro Baseball League to be voted into the Major League Baseball Hall of Fame in Cooperstown, New York. Paige, who was a pitcher, played for numerous Negro League teams, had brief stints in Cuba, Mexico, Puerto Rico, and the Major Leagues, before finally retiring in his mid-fifties.

Another uncredited artist produces another beautiful digest cover. This time it's for Norman Bligh's Waterfront Hotel, from Quarter Books.
Above is more artwork from the prolific Alain Gourdon, better known as Aslan, for the 1955 Paul S. Nouvel novel Macadam Sérénade.
Uncredited art for Merle Miller's 1949 political drama The Sure Thing.

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