GETTING RE-QUAINTANCED

Our first Pulp treasure from San Francisco reunites us with one of our favorite artists.

We have another great find for you today—an issue of Beautify Your Figure published during the summer of 1944. The magazine was one of several imprints owned by the Bonomo Culture Institute, which was the brainchild of Joe Bonomo. Bonomo’s art director was none other than George Quaintance, and that’s a Quaintance cover you’re looking at above, making its first appearance on the internet. We posted some pieces from Quaintance way back in 2009, but those were culled from online. This one is all ours, and we got it for five bucks. In addition to the cover, Quaintance also drew all the interior illustrations, which include the one posted just below, as well as the “Her Crowning Glory Goes to War” illustration in panel ten. He supplied art for Bonomo’s other magazines too, a roster that included Make-Up, Improve Your Dancing, Your Baby, and Building Body Power.

Beautify Your Figure is filled with amusingly anachronistic articles, such as the feature beginning in panel twelve that teaches housewives how to avoid arguments with their husbands. The magazine’s advice? Prettify yourself so you look your best when he comes home. He probably hates it when he returns from a long day of work and you’re in your apron scrubbing the wall. Seriously. Wall scrubbing was a standard chore in 1944, we gather. Elsewhere in the issue women are taught to stand on their heads to improve digestion, learn to swim by laying across a stool and sticking their heads in a bowl of water, and exercise their facial muscles by making a series of horrible expressions (but always in private, so as not to upset the hubby).

You’ll notice Beautify Your Figure is sprinkled with references to the war, and most pages carry a call to buy war bonds. We’ve hinted before—and Beauty Your Figure, of all magazines, reiterates—what clarity those times had. We weren’t there, but we’ve read about it, and listened to stories told by our relatives who lived it. Americans approached the war effort with near-total unity and upbeat determination. Belief in the war as unambiguously noble was so general that financial support could be demanded even in the pages of beauty magazines. Could you imagine that happening today? We have more gems from San Francisco upcoming. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1924—Dion O'Banion Gunned Down

Dion O’Banion, leader of Chicago’s North Side Gang is assassinated in his flower shop by members of rival Johnny Torrio’s gang, sparking the bloody five-year war between the North Side Gang and the Chicago Outfit that culminates in the St. Valentine’s Day Massacre.

1940—Walt Disney Becomes Informer

Walt Disney begins serving as an informer for the Los Angeles office of the FBI, with instructions to report on Hollywood subversives. He eventually testifies before HUAC, where he fingers several people as Communist agitators. He also accuses the Screen Actors Guild of being a Communist front.

1921—Einstein Wins Nobel

German theoretical physicist Albert Einstein is awarded the Nobel Prize for his work with the photoelectric effect, a phenomenon in which electrons are emitted from matter as a consequence of their absorption of energy from electromagnetic radiation. In practical terms, the phenomenon makes possible such devices as electroscopes, solar cells, and night vision goggles.

1938—Kristallnacht Begins

Nazi Germany’s first large scale act of anti-Jewish violence begins after the assassination of German diplomat Ernst vom Rath by Herschel Grynszpan. The event becomes known as Kristallnacht, and in total the violent rampage destroys more than 250 synagogues, causes the deaths of nearly a hundred Jews, and results in 25,000 to 30,000 more being arrested and sent to concentration camps.

1923—Hitler Stages Revolt

In Munich, Germany, Adolf Hitler leads the Nazis in the Beer Hall Putsch, an unsuccessful attempt to overthrow the German government. Also known as the Hitlerputsch or the Hitler-Ludendorff-Putsch, the attempted coup was inspired by Benito Mussolini’s successful takeover of the Italian government.

1932—Roosevelt Unveils CWA

U.S. President Franklin D. Roosevelt unveils the Civil Works Administration, an organization designed to create temporary winter jobs for more than 4 million of the unemployed.

A collection of red paperback covers from Dutch publisher De Vrije Pers.
Uncredited art for Hans Lugar's Line-Up! for Scion American publishing.
Uncredited cover art for Lesbian Gym by Peggy Swenson, who was in reality Richard Geis.

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