CONFIDENTIALLY YOURS

1950s tabloid aired Tinseltown’s dirty laundry to millions every month.

This month in 1952, right wing scandal rag Confidential hit newsstands for the first time. It was owned by Robert Harrison, who got his start in publishing at the New York Graphic, one of the earliest celebrity scandal sheets. Confidential was based in New York City, but its focus was Hollywood and its environs. To gather information Harrison cultivated a vast network of west coast informants—everyone from hotel concierges to taxicab dispatchers. The magazine was lurid, filled with doctored  photos, and shamelessly exploitative of hot-button social fears. A typical issue might accuse Hollywood glitterati of using illegal drugs, sympathizing with communists, associating with other races, or working for the mob.

The formula worked. Within two years Confidential grew into a bestselling magazine. It screamed from American newsstands about interracial affairs, LSD parties, and backalley abortions, always in a glaring red-yellow motif that would become its visual trademark. Humphrey Bogart once famously called Robert Harrison “The King of Leer,” sentimentswhich were echoed throughout Hollywood. Stars were galled not just by the magazine’s constant attacks, but the fact that they originated from three-thousand  miles away. It meant Confidential either fabricated its stories, or gathered info by means of spies. Neither possibility was pleasing to consider.

Hollywood began fighting back. Ronald Reagan, who at the time was a snitch for Tinseltown’s hated blacklisters, chaired a committee that smeared Confidential staff. Postmaster General Arthur Summerfield 

at one point banned mail delivery of the magazine. In 1957 the Kraft Commission put Robert Harrison on trial for conspiracy to publish criminal libel. The trial ended in a plea deal, but not before Hollywood stars realized their greatest ally was the legal system. Lawsuits kept Confidential in litigation from that point forward, and Harrison finally sold out in 1958.

The new owners managed to keep Confidential going, but mindful of lawsuits the magazine had lost under Harrison in 1956 and 1957, operated more cautiously. Soon, readers began to suspect the tabloid was no longer living up to its stated credo: “Telling the facts and naming the names”. Confidential stopped flying off newsstands. Sales dipped to a third what they had been at their zenith. A 1970s shift in editorial focus toward hippie counterculture did little to reverse fortunes, and Confidential finally folded  in 1978.

Though defunct, its twenty-two year run was a success by almost any standard. Confidential outlasted a dozen competitors, and its influence extends into today’s newsstand tabloids, Hollywood-oriented television shows, celeb blogs, and even popular fiction. Author James Ellroy’s award-winning pulp thrillers frequently reference Hush Hush, a Confidential copycat. And Pultizer Prize winning columnist Stephen Hunter wrote a bestselling thriller about the Mafia’s presence in Hot Springs, Arkansas during the 1950s, a subject Confidential covered in its very first issue.

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HISTORY REWIND

The headlines that mattered yesteryear.

1954—First Church of Scientology Established

The first Scientology church, based on the writings of science fiction author L. Ron Hubbard, is established in Los Angeles, California. Since then, the city has become home to the largest concentration of Scientologists in the world, and its ranks include high-profile adherents such as Tom Cruise and John Travolta.

1933—Blaine Act Passes

The Blaine Act, a congressional bill sponsored by Wisconsin senator John J. Blaine, is passed by the U.S. Senate and officially repeals the 18th Amendment to the United States Constitution, aka the Volstead Act, aka Prohibition. The repeal is formally adopted as the 21st Amendment to the Constitution on December 5, 1933.

1947—Voice of America Begins Broadcasting into U.S.S.R.

The state radio channel known as Voice of America and controlled by the U.S. State Department, begins broadcasting into the Soviet Union in Russian with the intent of countering Soviet radio programming directed against American leaders and policies. The Soviet Union responds by initiating electronic jamming of VOA broadcasts.

1937—Carothers Patents Nylon

Wallace H. Carothers, an American chemist, inventor and the leader of organic chemistry at DuPont Corporation, receives a patent for a silk substitute fabric called nylon. Carothers was a depressive who for years carried a cyanide capsule on a watch chain in case he wanted to commit suicide, but his genius helped produce other polymers such as neoprene and polyester. He eventually did take cyanide—not in pill form, but dissolved in lemon juice—resulting in his death in late 1937.

1933—Franklin Roosevelt Survives Assassination Attempt

In Miami, Florida, Giuseppe Zangara attempts to shoot President-elect Franklin D. Roosevelt, but is restrained by a crowd and, in the course of firing five wild shots, hits five people, including Chicago, Illinois Mayor Anton J. Cermak, who dies of his wounds three weeks later. Zangara is quickly tried and sentenced to eighty years in jail for attempted murder, but is later convicted of murder when Cermak dies. Zangara is sentenced to death and executed in Florida’s electric chair.

Unknown artist produces lurid cover for Indian true crime magazine Nutan Kahaniyan.
Cover art by Roswell Keller for the 1948 Pocket Books edition of Ramona Stewart's Desert Town.

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