RUFF AROUND THE EDGES

National Bulletin's fake cover story was unconscionable even in 1972.


This issue of National Bulletin published today in 1972 features a cover touting rapists going on strike. Do we have any doubt that this sprang from the brows of middle-aged editors with smoker’s coughs, fallen arches, and no dates? As we’ve documented before, cheapie tabloids often trafficked in such imaginary stories. This one is akin to comedy—unamusing, tone-deaf comedy. The gist is that the head of RUFF—the Rapist’s Union for Fun and Frolics—says raping women isn’t fun anymore because they’re too liberated and actually enjoy it. It would have been crude already in 1972 (that’s why the editors did it), but these days such sentiments send a cringe through the deepest recesses of your body. The honchos at National Bulletin would, of course, say they’re just riffing, yet the fact that the idea was considered by them to be viable as humor still says so much. And what it says isn’t good.

So why share such items? Well, we’re mainly interested in the art and graphics of old paperbacks and movie posters, and the rare photos of celebrities found in period tabloids. There are starphotos in these publications that literally don’t exist online until we upload them. As lovers of old Hollywood, it’s mandatory that we do so. But also, in our view, it’s important to document vintage social attitudes. And here’s why—after enough time passes it’s easy for bad faith entities to pretend such beliefs never existed. Sharing these tabloids reminds us both of where we came from, and where we’re going. In terms of promotional art and aesthetics, we believe we’ve ended up someplace worse than before—no matter how many book design awards are given to whichever Photoshopped covers of whatever year. Conversely, in terms of social development, we believe things are generally—despite an eddy of a few years or a decade here or there—improving.

So we’re presented with divergent movement—trains traveling in opposite directions on parallel tracks during the mid-century era. On one track is excellent and commemorable visual content, and on the other is a set of social attitudes with which we tend to disagree. While it’s true we could separate the art from its context, we think that’s a bad practice. Many of the emails we’ve gotten from students, researchers, filmmakers, writers, and history buffs curious about these magazines indicate to us that without context, understanding the true characteristics of art is impossible. It’d be like looking at Picasso’s “Guernica” without knowing there was such as thing as the Spanish Civil War. Yeah, it’s still a great painting. But knowing its political genesis makes it more interesting. Knowledge is armor.

Bulletin moves on from the fictional rape story to offer up slightly less horrible fare in its other pages. Readers learn about lesbian communes, consensual bondage, prostitute conservationists, and sexually depraved athletes. Editors also tell readers Americans are losing the “sex race”—i.e. formerly virile men are becoming weak and impotent. If you’re thinking you’ve heard similar masculine moaning on modern cable television, you’d be right, but the sad difference is that Bulletin‘s story is meant to be farce, whereas modern cable news is deadly serious about “feminization.” Accompanying the text is a photo of a woman taking the pants off a smiling wax figure of Richard Nixon. That is legitimately funny. We’ve enlarged it below. Feel free to spread that marvelous image far and wide. More tabloids to come.

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HISTORY REWIND

The headlines that mattered yesteryear.

1966—Missing Nuke Found

Off the coast of Spain in the Mediterranean, the deep submergence vehicle Alvin locates a missing American hydrogen bomb. The 1.45-megaton nuke had been lost by the U.S. Air Force during a midair accident over Palomares, Spain. It was found resting in nearly three-thousand feet of water and was raised intact on 7 April.

1968—My Lai Massacre Occurs

In Vietnam, American troops kill between 350 and 500 unarmed citizens, all of whom are civilians and a majority of whom are women, children, babies and elderly people. Many victims are sexually abused, beaten, tortured, and some of the bodies are mutilated. The incident doesn’t become public knowledge until 1969, but when it does, the American war effort is dealt one of its worst blows.

1937—H.P. Lovecraft Dies

American sci-fi/horror author Howard Phillips Lovecraft dies of intestinal cancer in Providence, Rhode Island at age 46. Lovecraft died nearly destitute, but would become the most influential horror writer ever. His imaginary universe of malign gods and degenerate cults was influenced by his explicitly racist views, but his detailed and procedural style of writing, which usually pitted men of science or academia against indescribable monsters, remains as effective today as it was eighty years ago.

2011—Illustrator Michel Gourdon Dies

French pulp artist Michel Gourdon, who was the less famous brother of Alain Gourdon, aka Aslan, dies in Coudray, France aged eighty-five. He is known mainly for the covers he painted for the imprint Flueve Noir, but produced nearly 3,500 covers during his career.

1964—Ruby Found Guilty of Murder

In the U.S. a Dallas jury finds nightclub owner and organized crime fringe-dweller Jack Ruby guilty of the murder of Lee Harvey Oswald. Ruby had shot Oswald with a handgun at Dallas Police Headquarters in full view of multiple witnesses and photographers. Allegations that he committed the crime to prevent Oswald from exposing a conspiracy in the assassination of President John F. Kennedy have never been proven.

Uncredited cover for Call Girl Central: 08~022, written by Frédéric Dard for Éditions de la Pensée Moderne and its Collection Tropiques, 1955.
Four pink Perry Mason covers with Robert McGinnis art for Pocket Books.
Unknown artist produces lurid cover for Indian true crime magazine Nutan Kahaniyan.
Cover art by Roswell Keller for the 1948 Pocket Books edition of Ramona Stewart's Desert Town.

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