Maybe the English word “sex” is to the Japanese what the French word “soirée” is to English speakers—i.e., a foreign word that carries more meaning than its indigenous equivalent. Maybe “sex” sounds really dirty to Japanese ears. Maybe it’s just conveniently short. We don’t know the answer, but below are six posters using that magical English syllable. However you say it, just do it.


1935—Parker Brothers Buys Monopoly
The board game company Parker Brothers acquires the forerunner patents for Monopoly from Elizabeth Magie, who had designed the game (originally called The Landlord’s Game) to demonstrate the economic ill effects of land monopolism and the use of land value tax as a remedy for them. Parker Brothers quickly turns Monopoly into the biggest selling board game in America.








































