What you’re looking at above are six issues of the Japanese World War II-era propaganda magazine Shashin Shuho, aka Pictorial Weekly, published by Japan’s Naikaku Johobu, or Information Department of the Cabinet. The interiors are a mix of military and lifestyle stories, which is to say, in addition to glorifications of the armed forces, you might encounter pieces as diverse as a profile on a swim team or a photo essay of a fishing trawler hauling in a catch. Whatever the specific subject matter, all the content projects the image of an industrious nation on the upswing.
When Shashin Shuho launched in February 1937, Japan was headed for war. By July of that year (with economic help from Germany, the Soviet Union and the U.S.) it would be fighting China. When that conflict folded into World War II (and sides were swapped so that the U.S. was now an enemy of Japan) Shashin Shuho continued to publish. As the war turned against Japan the patriotic tone of the magazine remained consistent, and it only closed its doors in July 1945, when it was clear to the entire population that the Allies would win.
The U.S. hit the Japanese mainland with two atomic bombs a month later. We can easily identify Shashin Shuho as propaganda, but of course, we’re outside observers with more than half a century of hindsight on our side. What’s perhaps a bit more difficult—but is a worthwhile exercise for those inclined—is to spot propaganda being pushed at you, in your own culture, today. We have more Shashin Shuho, which we’ll share down the line.
