Above, an alternate Japanese poster for Stanley Donen’s 1967 man-sells-soul-to-devil comedy Bedazzled, starring Dudley Moore, Peter Cook, and Eleanor Bron, with Raquel Welch rather appropriately cast as the character Lust. Bedazzled premiered in the U.S. today in 1967.
1915—Claude Patents Neon Tube
French inventor Georges Claude patents the neon discharge tube, in which an inert gas is made to glow various colors through the introduction of an electrical current. His invention is immediately seized upon as a way to create eye catching advertising, and the neon sign comes into existence to forever change the visual landscape of cities.