1967’s Casino Royale wasn’t a global Christmas movie in the sense that today’s films are, however it did premiere Christmas week in ten European countries, as well as today in Japan. The movie wasn’t good. Basic idea: Sean Connery is an imposter, so the real James Bond in the form of David Niven is coaxed out of retirement, and he comes up with a plan to confuse his arch enemies SMERSH by renaming all British agents—male and female—James Bond. Time’s review of Casino Royale was headlined “Keystone Cop Out,” and The New York Times’ Bosley Crowther was just as scathing, noting that “since it’s based more on slapstick than wit, with Bond cliché piled upon cliché, it tends to crumble and sprawl.”
But one thing about holiday blockbusters—past and present—is that they’re expensively promoted. The many posters produced to sell Casino Royale were top notch. A U.S. poster painted by the legendary Robert McGinnis remains one of his most iconic pieces, but we also like these Italian quattro foglio promos painted by the extensively and expensively collected Giorgio Olivetti. We saw a set of these asking $8,500 at an auction site. By contrast, below are several U.S. promos, not paintings but photo-illustrations, on which the film’s secondary players get starring roles. They aren’t nearly as collectible as the movie’s paintings, but they’re pretty, so we’re sharing them as well.