Jef de Wulf really outdid himself here. This cover is from 1958 for René Roques’ romance novel La Fille de Monseigneur, and we think this is by far the best we’ve seen from de Wulf. The central balloon reads “love,” of course, and all the others have the two syllables making up the French word “rire,” or laugh, creating an image of heartlifting joy. Sublime stuff. Check out some of de Wulf’s other covers by clicking his keywords directly below.
1915—Claude Patents Neon Tube
French inventor Georges Claude patents the neon discharge tube, in which an inert gas is made to glow various colors through the introduction of an electrical current. His invention is immediately seized upon as a way to create eye catching advertising, and the neon sign comes into existence to forever change the visual landscape of cities.