CIGARETTE CASE

It's like I said all along. Cigarettes—cough, retch—are perfectly safe.

This is a prime example of how tabloid journalism works. The idea is to snare an audience by teasing, mystifying, outraging, or confirming deeply held hopes or suspicions. On this cover of Confidential you get three blurbs that hint at celebrity misbehavior—possibly sexual in Mansfield’s case—but the interesting bit is the top banner in which editors confirm that smoking cigarettes does not cause cancer. With a claimed distribution of four million copies, but a secondhand circulation that may have doubled, tripled or even quadrupled that figure, millions of Confidential readers probably hacked up a bit of grey phlegm before wheezing, “I knew it! Those damn scientists are just fascists trying to take away our liberties!” Well, not so much. But in November 1957, Confidential made an assertive case. It was the wrong case, but whaddaya gonna do? Nobody’s perfect.

Confidential, Jayne Mansfield, John Huston, Gene Kelly, Jane Collins, tabloid

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HISTORY REWIND

The headlines that mattered yesteryear.

March 19

1931—Nevada Approves Gambling

In the U.S., the state of Nevada passes a resolution allowing for legalized gambling. Unregulated gambling had been commonplace in the early Nevada mining towns, but was outlawed in 1909 as part of a nationwide anti-gaming crusade. The leading proponents of re-legalization expected that gambling would be a short term fix until the state’s economic base widened to include less cyclical industries. However, gaming proved over time to be one of the least cyclical industries ever conceived.

March 19

1941—Tuskegee Airmen Take Flight

During World War II, the 99th Pursuit Squadron, aka the Tuskegee Airmen, is activated. The group is the first all-black unit of the Army Air Corp, and serves with distinction in Africa, Italy, Germany and other areas. In March 2007 the surviving airmen and the widows of those who had died received Congressional Gold Medals for their service.

March 18

1906—First Airplane Flight in Europe

Romanian designer Traian Vuia flies twelve meters outside Paris in a self-propelled airplane, taking off without the aid of tractors or cables, and thus becomes the first person to fly a self-propelled, heavier-than-air aircraft. Because his craft was not a glider, and did not need to be pulled, catapulted or otherwise assisted, it is considered by some historians to be the first true airplane.

March 18

1965—Leonov Walks in Space

Soviet cosmonaut Aleksei Leonov leaves his spacecraft the Voskhod 2 for twelve minutes. At the end of that time Leonov’s spacesuit had inflated in the vacuum of space to the point where he could not re-enter Voskhod’s airlock. He opened a valve to allow some of the suit’s pressure to bleed off, was barely able to get back inside the capsule, and in so doing became the first person to complete a spacewalk.

March 17

1966—Missing Nuke Found

Off the coast of Spain in the Mediterranean, the deep submergence vehicle Alvin locates a missing American hydrogen bomb. The 1.45-megaton nuke had been lost by the U.S. Air Force during a midair accident over Palomares, Spain. It was found resting in nearly three-thousand feet of water and was raised intact on 7 April.

March 16

1968—My Lai Massacre Occurs

In Vietnam, American troops kill between 350 and 500 unarmed citizens, all of whom are civilians and a majority of whom are women, children, babies and elderly people. Many victims are sexually abused, beaten, tortured, and some of the bodies are mutilated. The incident doesn’t become public knowledge until 1969, but when it does, the American war effort is dealt one of its worst blows.