Les séducteurs had its French premiere today in 1964, with the above promo art by Russian born illustrator Boris Grinsson paving the way for a U.S. production featuring Marlon Brando, Shirley Jones, and David Niven. Séducteurs translates to “deceivers,” but the original title was Bedtime Story. What you have is a couple of con men who fleece women out of jewels, cash, and more. When they cross paths on the French Riviera their egos bring about a clash of wills and a high stakes wager to see which of them can scam ripe target Shirley Jones out of $25,000. Later the bet shifts to which of them can scam her out of her clothes. File the movie with set-in-France caper comedies like To Catch a Thief, Charade, and Beg, Borrow or Steal. For that matter file it with 1988’s Dirty Rotten Scoundrels, which is actually a quasi-remake of this flick. For most watchers Bedtime Story won’t be up to the standards of those other films—even the one based upon it—but we thought it was pretty damned good.
1915—Claude Patents Neon Tube
French inventor Georges Claude patents the neon discharge tube, in which an inert gas is made to glow various colors through the introduction of an electrical current. His invention is immediately seized upon as a way to create eye catching advertising, and the neon sign comes into existence to forever change the visual landscape of cities.