READER FOR PLEASURE

There's nothing quite as stimulating as a vintage sleazy tabloid.


When the phonograph was invented, one of the things its advocates suggested was that it might be used for education, for example to listen to correspondence courses at home. Instead, in time it became a medium for selling music. When radio was invented it too was called a possible method for distance learning, and television was likewise touted as an educational device. And most of you will remember the high-minded rhetoric of what the internet would be used for. But today it’s mainly a cesspool of crass salesmanship, lowbrow entertainment, mass manipulation, and intellectual self harm. So we thought we’d add to the morass today by sharing the infinitely sleazy National Informer Reader.

This issue in all its baby blue glory appeared today in 1975 with an unidentified cover model. The magazine, you may remember from previous times we’ve featured it, was an offshoot of National Informer, and a pared down version of National Informer Weekly Reader. The “reader” aspect is close to euphemistic, as there is no actual reportage at all, and the few stories provided are just short form sleaze fiction. We’ve talked about all this before. Today, for a change, we thought it might be fun to focus on the want ads. Or maybe hope ads is a more accurate description. The term “dick pic” is a recent invention, we think, but it probably should have arisen a long time ago. Check below:

He probably should have cropped the photo down to only his left-hanging dick (his left, not yours) to have a better shot at a response. In any case, the flourishing of the mid-century tabloid industry will remind you that mass communication has always bred lowbrow gratification. Some say the internet supercharged our darkest desires, and that’s true, but we never actually needed digital technology to let our ids run free. Even pulp literature, with its murder, infidelities, and testosterone driven fantasies, is an example of the marginal blossoming into the mainstream. Well, there are few publications as marginal as National Informer Reader, as you’ll see in twenty scans below with numerous explicit personal ads. Check our tabloid index for more examples of Reader.

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HISTORY REWIND

The headlines that mattered yesteryear.

1919—Pollard Breaks the Color Barrier

Fritz Pollard becomes the first African-American to play professional football for a major team, the Akron Pros. Though Pollard is forgotten today, famed sportswriter Walter Camp ranked him as “one of the greatest runners these eyes have ever seen.” In another barrier-breaking historical achievement, Pollard later became the co-head coach of the Pros, while still maintaining his roster position as running back.

1932—Entwistle Leaps from Hollywood Sign

Actress Peg Entwistle commits suicide by jumping from the letter “H” in the Hollywood sign. Her body lay in the ravine below for two days, until it was found by a detective and two radio car officers. She remained unidentified until her uncle connected the description and the initials “P.E.” on the suicide note in the newspapers with his niece’s two-day absence.

1908—First Airplane Fatality Occurs

The plane built by Wilbur and Orville Wright, The Wright Flyer, crashes with Lieutenant Thomas Selfridge aboard as a passenger. The accident kills Selfridge, and he becomes the first airplane fatality in history.

1983—First Black Miss America Crowned

Vanessa Williams becomes the first African American Miss America. She later loses her crown when lesbian-themed nude photographs of her are published by Penthouse magazine.

1920—Terrorists Bomb Wall Street

At 12:01 p.m. a bomb loaded into a horse-drawn wagon explodes in front of the J.P.Morgan building in New York City. 38 people are killed and 400 injured. Italian anarchists are thought to be the perpetrators, but after years of investigation no one is ever brought to justice.

1959—Khrushchev Visits U.S.

Nikita Khrushchev becomes the first Soviet leader to visit the United States. The two week stay includes talks with U.S. President Dwight Eisenhower, as well as a visit to a farm and a Hollywood movie set, and a tour of a “typical” American neighborhood, upper middle class Granada Hills, California.

This awesome cover art is by Tommy Shoemaker, a new talent to us, but not to more experienced paperback illustration aficionados.
Ten covers from the popular French thriller series Les aventures de Zodiaque.
Pulp style book covers made the literary-minded George Orwell look sexy and adventurous.

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