Above: an alternate cover for Milton K. Ozaki’s 1952 thriller The Deadly Pick-Up. We use “thriller” loosely, because it wasn’t a very involving book. But both covers are excellent. This one is by Rudy Nappi. You can see the other, by an uncredited artist, here.
1915—Claude Patents Neon Tube
French inventor Georges Claude patents the neon discharge tube, in which an inert gas is made to glow various colors through the introduction of an electrical current. His invention is immediately seized upon as a way to create eye catching advertising, and the neon sign comes into existence to forever change the visual landscape of cities.