Above are some scans from an issue of the tabloid Whisper published this month in 1963. We’ve shared hundreds of tabloids over the years, and we always marvel at them. How would you describe the compulsive need to know what’s going on in other people’s lives? Is it a from of comparison? Is it schadenfreude? Is it envy? The American Psychological Association calls it natural behavior stemming from the fact that humans are social animals curious about what’s going on around them. It’s why, according to the APA, we gossip about friends and neighbors.
Your first thought, in terms of tabloids, might be that celebrities are neither friends nor neighbors. However, the headshrinkers tell us they are. People create parasocial relationships with celebrities, and thus the same dynamic exists. And nobody is immune. Condescending remarks about celebrity gossip are liable to come from people inordinately involved with their favorite baseball player, acclaimed author, or television talking head. Some people let celebrity fashionistas suggest what they should wear, while others who consider themselves above such silliness let television pundits tell them who to hate.
We find mid-century tabloids incredibly interesting, even if everybody being gossiped about is long departed. The robust sales of tabloids on auction sites seems to confirm that we aren’t alone. In this issue Whisper digs dirt on numerous titans of celebritydom—Elizabeth Taylor, Richard Burton, Audrey Hepburn, Bing Crosby, Charlie Chaplin, and others. Editors also let their bigot flags fly by predicting “one of the most sinister trends in history—an organized homosexual drive” to take over the U.S. That one still sells in some quarters. We’ll have more from Whisper soon.
