The 1960 melodrama BUtterfield 8—the capital BU being a phone exchange in New York City—was probably one of the most contentious productions in which Elizabeth Taylor was ever involved. Because she had just gotten her name splashed all over every tabloid on the planet for stealing the husband of America’s sweetheart Debbie Reynolds, and because her contract with MGM was ending and she wasn’t coming back to the studio, the suits decided to capitalize on her freshly ruined reputation by casting her as the promiscuous Gloria Wandrous. If the last name feels like a mash-up of “wondrous” and “wandering,” that’s an apt description for the character, who’s a home-wrecking maneater.
But the studio suits weren’t done. Just to make sure the scandal rags were all over the story, they cast the man Taylor had stolen in real life—Eddie Fisher—in the film as well. Their goal seemed to be to generate attention and they succeeded. BUtterfield 8 was a success and Taylor snagged an Academy Award for her efforts, but she hated the film. The story goes that she threw her shoes at the screen the first time she saw it.
The Japanese posters you see above are exceedingly rare. The first has never appeared online before, we’re pretty sure; the second version, in pink with the unusual capital BU in the title, we found at an auction site. We can’t help but think even Elizabeth Taylor would have liked them.
