Above: a Harry Barton cover for Stuart Friedman’s 1960 sleazer The Way We Love, an “unconventional novels of manners and morals in a modern hospital.” Uh huh. We bet we know what’s unconventional about it. Something of note here: the cover for Friedman’s 1962 effort The Surgeons is a near-duplicate of this, but painted by Harry Schaare. We wonder if that’s chance, or if Monarch’s art director influenced the final product. Curious. We have a lot more medical covers in the website. See a small portion of them here, here, here, here, here, and here.
1915—Claude Patents Neon Tube
French inventor Georges Claude patents the neon discharge tube, in which an inert gas is made to glow various colors through the introduction of an electrical current. His invention is immediately seized upon as a way to create eye catching advertising, and the neon sign comes into existence to forever change the visual landscape of cities.