Last time we featured Inside Story, we took a detailed look at the contents, concluded that there was good reason it was a strictly blah tabloid, and decided not to buy it again. But that doesn’t mean we can’t cull them from online, so today we have this February 1957 cover that promises to expose “the amazing James Dean hoax.” Make sure you’re sitting down when you read this. The globe-spanning conspiracy Inside Story uncovered is simply that Dean’s posthumous spike in popularity wasn’t entirely due to sincere outpourings of appreciation by fans, but also because of a deliberate, behind-the-scenes publicity campaign by Warner Bros., who had produced his last movie Giant. Warners had decided that, after dropping $5 million on production, they needed a major publicity angle to have any hope of recouping their investment in a movie whose star had been dead a year and a month. The money quote: “Unfortunately, Dean, living again only for the profits of the movie-makers, will never see a dime of that increased gross…” Well, no, because death will tend to put a crimp in one’s personal finances. At least Inside Story published a nice photo, from East of Eden, below. We have two more issues, with lots of scans, and you can see those here and here.
