GORGE OF THE JUNGLE

Tiki bra offers support where others fear to venture.

Last month we showed you a piece of art by Raymond Brenot and noted the eclectic industries for which he worked. Well, he also painted advertisements. The ad above is a very nice piece of tropical themed art, apparently for the technologically advanced Tiki bra, designed according to LOU guidelines, whatever those are, and incorporating innovative side straps, whatever those are. No, we don’t know much about bras. But thanks to this ad we learned that one would be called in French a soutien-gorge. At least back then. To us that sounds like some sort of surgical procedure you have on your digestive tract. And in fact if you break the word apart, soutien translates as “support,” which is encouraging enough, but gorge translates as “throat,” which raises terrifying images. Love this piece of south seas island art, though. It’s, erm, gorgeous.

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HISTORY REWIND

The headlines that mattered yesteryear.

1953—MK-ULTRA Mind Control Program Launched

In the U.S., CIA director Allen Dulles launches a program codenamed MK-ULTRA, which involves the surreptitious use of drugs such as LSD to manipulate individual mental states and to alter brain function. The specific goals of the program are multifold, but focus on drugging world leaders in order to discredit them, developing a truth serum, and making people highly susceptible to suggestion. All of this is top secret, and files relating to MK-ULTRA’s existence are destroyed in 1973, but the truth about the program still emerges in the mid-seventies after a congressional investigation.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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