You don’t know pressure until the Pulp Intl. girlfriends have applied it, believe us. We’d almost rather face what the protagonist of Charles Francis Coe’s Pressure deals with—going from an obscure lawyer trying to scrape by to a crucial cog in an organized crime cartel. It’s a bit Breaking Bad in the sense that he initially does it for his family, but ends up alienating them. The pressure really mounts when he decides he has to get out or lose everything. The book first appeared in 1951 and the above Signet edition came in 1952, with cover work by Harry Schaare.
1915—Claude Patents Neon Tube
French inventor Georges Claude patents the neon discharge tube, in which an inert gas is made to glow various colors through the introduction of an electrical current. His invention is immediately seized upon as a way to create eye catching advertising, and the neon sign comes into existence to forever change the visual landscape of cities.