LOLLO’S LAW

Who makes the rules? Whoever destroys the old ones.

This beautiful poster features Italian icon Gina Lollobrigida and was executed by Yves Thos, who painted memorable promos for La dolce vita, Spartacus, and Goldfinger. He also painted magazine covers, book jackets, and advertising imagery. This poster and the one below, also by Thos, are in French, but La loi was made in Italy and known there as La loi. Interestingly, the mostly Italian cast perform their dialogue in French. We haven’t found the reasons for that yet, but the movie’s production info lists both French and Italian backers, so maybe in a violent cage match to decide filming language the French won. Anyway, La loi premiered in France today in 1959.

Working from a prize-winning source novel by Roger Villand, La loi gives us Gina Lollobrigida as a beautiful woman in an Italian fishing village called Porto Manacore, a place dominated by smalltime crook Yves Montand. When agronomist Marcello Mastroianni arrives as part of a project to create more farmland, he’s caught up in a psychosexual drama that centers on Lollo, who he can only scarcely understand. We can sympathize. Her character is another of those devilish wild child types you see in Italian cinema, traipsing and skittering about like something feral. You can’t control her. You can’t even hope to contain her. She’s a dangerous, thieving, amoral minx, but one with—possibly—a good heart underneath.

At one point some villagers ponder whether Lollobrigida will fall into the bed of handsome young outsider Mastroianni, or Montand. They’re answered by one man who shrugs and says, “I believe in tradition,” by which he means “the old, powerful guy.” That moment captures the question at the center of La legge: Do old rules still govern the new Italy? Lollobrigida personifies Italian riches, ultimately ripe for the taking. Meanwhile there’s a discussion of who rules Porto Manacore, and by allegory, what type of person rules the country. The question is symbolized by a nightly drinking game—la loi—in which one man in the local bar is chosen as the law and others must submit to his humiliations.

La loi is stagy and dated, but it looks nice, with exteriors shot in the towns of Carpino and Foggia. There’s also interesting visual commentary, such as during a crane shot down the front of an apartment house revealing to viewers the state of each domicile within, and when Lollobrigida is whipped while her head rests on a bowl of chile peppers, forming a sort of halo. This is all thanks to director Jules Dassin, who had helmed noirs such as Night and the City, Thieves’ Highway, and Brute Force, but had been blacklisted in Hollywood by the HUAC repression squad. Dassin continued his career in Europe, with La legge being one of the results. Generally well regarded today, we think there’s only one word for it: Lollotastic.

Femme Fatale Image

ABOUT

SEARCH PULP INTERNATIONAL

PULP INTL.
HISTORY REWIND

The headlines that mattered yesteryear.

1953—MK-ULTRA Mind Control Program Launched

In the U.S., CIA director Allen Dulles launches a program codenamed MK-ULTRA, which involves the surreptitious use of drugs such as LSD to manipulate individual mental states and to alter brain function. The specific goals of the program are multifold, but focus on drugging world leaders in order to discredit them, developing a truth serum, and making people highly susceptible to suggestion. All of this is top secret, and files relating to MK-ULTRA’s existence are destroyed in 1973, but the truth about the program still emerges in the mid-seventies after a congressional investigation.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

VINTAGE ADVERTISING

Things you'd love to buy but can't anymore

Vintage Ad Image

Around the web