Vintage Pulp | Dec 29 2009 |
The above cover can be interpreted a couple of ways. It’s possible the man is the hero, and he’s trying to lead the women on an escape from prison, but it seems more likely he’s just a coward who, in his terror, is about to drag the women to their doom. The metaphors go deep, but whatever the case, we love the art. Adventure began publishing in 1910, and was home to many respected artists and authors, not least among them novelist Sinclair Lewis, who in 1930 became the first American to win the Nobel Prize for literature (he had won the Pulitzer earlier but declined it). While he was an editor at Adventure he helped create a novelty identity card that was included in issues of the magazine. Readers carried the card, and if they were killed, whoever found the card would notify the magazine, who would in turn notify the reader’s next of kin. The idea was a flight of pure fancy, but also a stroke of genius, and the cards became such a powerful idea that a group of reader-travelers formed the Adventurers Club of New York in 1912. That club led to similar clubs being formed in other cites. A cursory check on the trusty interweb reveals that at least one—the Los Angeles chapter—survives today, so if the magazine cover has inspired you, there’s a place you can meet with like-minded types. Who knows? With a little effort and good fortune, maybe you’ll get to escape from prison on a bed sheet yourself one day.