Vintage Pulp Aug 24 2015
A CLAIRE DAY
A new woman for a new era.


This issue of Paris Magazine features a beautiful Louis-Charles Royer cover of Ziegfeld star Claire Luce, one of the most popular celebrities of her time. Her heyday was the 1920s and ’30s, a period during which—though this is little remarked upon today—substantially more women began to have sex before marriage. By the time the first surveys took place in the 1940s about 50% of women admitted to having pre-marital sex. Anecdotally, during the 1920s probably at least one in four women had sex as singles. Claire Luce was a pioneer of the female right to choose. A mere eight-year span of her diary describes sixty lovers.

Luce very much personifies a seismic shift in the values of Western women. Many scholars say it happened because they moved into the university and the workplace around that time, and that was indeed an important factor because it brought women and men into mutual contact outside of family and church situations. But it’s clear the prime mover was the trauma of World War I and the loss of 37 million lives in a conflict that taught those who came of age around then that life could be short and joy could be fleeting. This factor is nearly always downplayed in studies of that time, though we have never understood why. It is too obvious?
 
Even with their numbers increasing, relatively few women were in the university and workplace. But virtually no Western family went untouched by the war. Those 37 million deaths reached deep into every town, every enclave, every social class. Nearly everyone had lost a father, a brother, an uncle, or at least a family friend. And if a loved one actually survived battle, they often returned to preach the futility of war to the generation below them—or by their mere broken presence serve as a warning. Ernest Hemingway captured this in The Sun Also Rises, which focuses on Jake, prevented by a war wound from having sex, and Lady Brett, who loves Jake but must constantly seek lovers elsewhere.

Of course, there are many factors behind any social shift, but rapid change typically derives from chaos. Ask any neo-con or disaster capitalist. The primary effect of war or warlike events upon society is to alter how it views life, death, and personal freedom. In the past, the spectre of death made people want more freedom to live as they saw fit; in our present era, traumatic events have resulted in people agreeing to sacrifice their personal freedom (thanks to powerful suggestions and hard work by opportunistic governments).

Anyway, just an interesting digression concerning Paris Magazine
’s cover star. Like predecessors such as Dorothy Parker, and
peers like Tallulah Bankhead, she was a sexual trendsetter, a new type of woman for a radically reordered Western world. She’s also about as pulp as it gets. We may get back to Claire Luce a bit later, but in the meantime we have a bunch of interior scans from Paris Magazine below, and more issues available at the click of a mouse. This edition, number 34, appeared in 1934. 

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History Rewind
The headlines that mattered yesteryear.
April 10
1919—Zapata Is Killed
In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata's revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.
1925—Great Gatsby Is Published
F. Scott Fitzgerald's novel The Great Gatsby is published in New York City by Charles Scribner's Sons. Though Gatsby is Fitzgerald's best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.
April 09
1968—Martin Luther King Buried
American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King's funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.
April 08
1953—Jomo Kenyatta Convicted
In Kenya, Jomo Kenyatta is sentenced to seven years in prison by the nation's British rulers for being a member of the Mau Mau Society, an anti-colonial movement. Kenyatta would a decade later become independent Kenya's first prime minister, and still later its first president.
1974—Hank Aaron Becomes Home Run King
Major League Baseball player Hank Aaron hits his 715th career home run, surpassing Babe Ruth's 39-year-old record. The record-breaking homer is hit off Al Downing of the Los Angeles Dodgers, and with that swing Aaron puts an exclamation mark on a twenty-four year journey that had begun with the Indianapolis Clowns of the Negro League, and would end with his selection to Major League Baseball's Hall of Fame.
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