Vintage Pulp Jan 16 2020
ZEST INTENTIONS
It was a different flavor of men's magazine.


Zest magazine, with its bold graphics and cover portraits, looks like a classic mid-century tabloid, but its banner tells you it's really a men's magazine. It lives up to its billing in this issue from January 1956—issue number one, actually—with short stories from Michael Avallone and H.P. Lovecraft, real life adventure tales, scare stories (“Is Your Daughter a Sex-Film Star?), glamour photography, and humor.
 
The Lovecraft tale, “Rats in the Walls,” is called “the greatest horror story ever written.” We wouldn't go that far, but it's freaktacular, like everything Lovecraft wrote. It had originally been published in Weird Tales in 1924, and we imagine that its bizarro mutant/cannibalism themes were pretty shocking back then. The Avallone story, “The Glass Eye,” is novella length. He had already published three novels and was building a reputation as a reliable author of thrillers, which makes his inclusion a nice coup for a new magazine.
 
The photography in Zest is just as impressive as the fiction. Readers get to see rare shots of major celebs such as Sophia Loren, Sabrina, and Delores del Rio. All in all Zest was a high budget effort, but it lasted only two issues. Why did it fold? No idea on that. Competition in the market was plenty stiff at the time. On the other hand, maybe two issues are all that were planned. We're thrilled to show you one of them, comprising thirty-plus scans below for your Thursday enjoyment.

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History Rewind
The headlines that mattered yesteryear.
July 15
1939—Adams Completes Around-the-World Air Journey
American Clara Adams becomes the first woman passenger to complete an around-the-world air journey. Her voyage began and ended in New York City, with stops in Lisbon, Marseilles, Leipzig, Athens, Basra, Jodhpur, Rangoon, Bangkok, Hong Kong, Wake Island, Honolulu, and San Francisco.
1955—Nobel Prize Winners Unite Against Nukes
Eighteen Nobel laureates sign the Mainau Declaration against nuclear weapons, which reads in part: We think it is a delusion if governments believe that they can avoid war for a long time through the fear of [nuclear] weapons. Fear and tension have often engendered wars. Similarly it seems to us a delusion to believe that small conflicts could in the future always be decided by traditional weapons. In extreme danger no nation will deny itself the use of any weapon that scientific technology can produce.
1997—Versace Murdered in Miami
Italian fashion designer Gianni Versace is shot dead on the steps of his Miami mansion as he returns from breakfast at a cafe. His killer is Andrew Cunanan, a man who had already murdered four other people across the country and was the focus of an FBI manhunt. The FBI never caught Cunanan—instead he committed suicide on the houseboat where he was living.
July 14
1921—Sacco & Vanzetti Convicted
Nicola Sacco and Bartolomeo Vanzetti are convicted in Dedham, Massachusetts of killing their shoe company's paymaster. Even at the time there are serious questions about their guilt, and whether they are being railroaded because of their Italian ethnicity and anarchist political beliefs.
July 13
1933—Eugenics Becomes Official German Policy
Adolf Hitler signs the Law for the Prevention of Hereditarily Diseased Offspring, and Germany begins sterilizing those they believe carry hereditary illnesses, and those they consider impure. By the end of WWII more than 400,000 are sterilized, including criminals, alcoholics, the mentally ill, Jews, and people of mixed German-African heritage.
1955—Ruth Ellis Executed
Former model Ruth Ellis is hanged at Holloway Prison in London for the murder of her lover, British race car driver David Blakely. She is the last woman executed in the United Kingdom.
1966—Richard Speck Rampage
Richard Speck breaks into a Chicago townhouse where he systematically rapes and kills eight student nurses. The only survivor hides under a bed the entire night.
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