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Pulp International - Irma+Smith
Vintage Pulp Aug 10 2011
GAZETTE ROULETTE
You can take Police Gazette’s sex advice if you want, but you’re probably risking your life.

We have yet another early 1970s National Police Gazette from the stack we bought a while back, this one from August 1973 with cover star Irma Smith, who appeared in exactly one film during her Hollywood career. Inside, we’re treated to a story on the world’s greatest electronic surveillance operative (the unfortunately named Theodore Ratnoff), we hear Muhammad Ali’s theory on why he lost the heavyweight boxing title to Ken Norton (having his jaw broken by Norton had a little something to do with it), and we learn about a Brit who went native, married a Guyanese woman, and fought an alligator to prove his manhood. We also are treated to a quiz concerning what makes a man a great lover. Some of the answers might surprise you. For instance, cutting one’s toenails regularly is important, but bathing every day is actually a bad idea, and not smoking earns you a big fat zero on their score card. Our favorite question concerns whether great lovers respect the sanctity of marriage. The answer, apparently, is no. Which causes us to wonder how often great lovers are murdered, dismembered and dumped in swamps by irate husbands. Unfortunately Gazette’s crack scientific team has no research on that. Follow their advice at your peril. We’ve posted some scans below, and you can see all our other Gazette postings here. 

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Vintage Pulp Mar 28 2011
OVERDRESSED AND UNDERAPPRECIATED
1970s-era Police Gazette was pretty, colorful and well-designed—but nobody wanted to buy it.

Above are the cover and seven interior pages from a National Police Gazette published in March 1974, two years before the century-old magazine folded. In retrospect it’s easy to see one of the problems the Gazette was having: while the graphics, printing, photo quality and paper stock had all improved over the years, the magazine had lost its visual impact. At the time, editors must have thought they had made the magazine more attractive, but can the above cover really compare to this one, or this one, or this one? Successful competitors like National Enquirer featured little or no color, but the immediacy of their covers was hard to resist.

Part of the rationale behind the Gazette’s change may have had to do with its decades-long circulation decline, prompting them to do away with photo-illustrated covers in favor of cheaper promo shots. Or perhaps their longtime cover artisans simply aged and retired, taking their singular talents with them. Or perhaps new editors came aboard and decided to modernize—the default move of managers who have no aesthetic clue. Who knows? We just know that the results speak for themselves. But we’ll keep collecting even these late-period Gazettes because they’re useful in presenting a complete record of the publication. We’re going to go out a limb and say that we now have the largest compendium of Gazette pages on the internet. See them by clicking keywords “Police Gazette” below. 

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History Rewind
The headlines that mattered yesteryear.
March 29
1951—The Rosenbergs Are Convicted of Espionage
Americans Ethel and Julius Rosenberg are convicted of conspiracy to commit espionage as a result of passing nuclear secrets to the Soviet Union. While declassified documents seem to confirm Julius Rosenberg's role as a spy, Ethel Rosenberg's involvement is still a matter of dispute. Both Rosenbergs were executed on June 19, 1953.
March 28
1910—First Seaplane Takes Flight
Frenchman Henri Fabre, who had studied airplane and propeller designs and had also patented a system of flotation devices, accomplishes the first take-off from water at Martinque, France, in a plane he called Le Canard, or "the duck."
1953—Jim Thorpe Dies
American athlete Jim Thorpe, who was one of the most prolific sportsmen ever and won Olympic gold medals in the 1912 pentathlon and decathlon, played American football at the collegiate and professional levels, and also played professional baseball and basketball, dies of a heart attack.
March 27
1958—Khrushchev Becomes Premier
Nikita Khrushchev becomes premier of the Soviet Union. During his time in power he is responsible for the partial de-Stalinization of the Soviet Union, and presides over the rise of the early Soviet space program, but his many policy failures lead to him being deposed in October 1964. After his removal he is pensioned off and lives quietly the rest of his life, eventually dying of heart disease in 1971.
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