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Pulp International - Michael+Moriarty
Modern Pulp Jun 14 2020
YOU ARE WHAT YOU'RE EATEN BY
Obscure ’80s horror flick turns the idea of consumerism on its head.


Above you see a poster for Larry Cohen's The Stuff, an interesting piece of modern pulp cinema that premiered in the U.S. today in 1985. It's obviously a horror movie, and though it fails to be scary it succeeds as a wickedly clever anti-consumerist metaphor. Its underlying critique is that Americans will buy anything that's marketed with snazzy visuals and a good jingle, even things that are bad or even deadly for them. The Stuff takes that idea and runs with it, showing a nation addicted to a dessert that's actually a dangerous unknown organism. People eat it and it hollows them out physically and takes over their minds. While some victims succumb by snarfing the Stuff, others fall prey by being attacked by those infected. In this way entire towns are replaced, then the monsters move on to bodysnatch even more people.

Along the way Cohen's film takes swipes at regulatory capture by featuring FDA officials who approve the Stuff, at militias by casting a paramilitary group as the heroes, then exposing them as racist clowns, and at corporate greed by having the whole fiasco engineered by a shady cabal of one percenters. Yes, quite a lot of thought went into this baby. What didn't go into it was sufficient budget. And despite Cohen and company's obvious deeper intent, it's pretty safe to say most filmgoers didn't absorb the subtext. That fact can be confirmed by taking a glance at any of the numerous dayglow health killers on supermarket shelves today. So technically The Stuff flops both as a fright flick and a consumer warning. But it offers food for thought that remains relevant today, thirty-five years later, and it's certainly a movie unlike any other.

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History Rewind
The headlines that mattered yesteryear.
April 16
1943—First LSD Trip Takes Place
Swiss scientist Albert Hofmann, while working at Sandoz Laboratories in Basel, accidentally absorbs lysergic acid diethylamide, better known as LSD, and thus discovers its psychedelic properties. He had first synthesized the substance five years earlier but hadn't been aware of its effects. He goes on to write scores of articles and books about his creation.
April 15
1912—The Titanic Sinks
Two and a half hours after striking an iceberg in the North Atlantic Ocean on its maiden voyage, the British passenger liner RMS Titanic sinks, dragging 1,517 people to their deaths. The number of dead amount to more than fifty percent of the passengers, due mainly to the fact the liner was not equipped with enough lifeboats.
1947—Robinson Breaks Color Line
African-American baseball player Jackie Robinson officially breaks Major League Baseball's color line when he debuts for the Brooklyn Dodgers. Several dark skinned men had played professional baseball around the beginning of the twentieth century, but Robinson was the first to overcome the official segregation policy called—ironically, in retrospect—the "gentleman's agreement".
April 14
1935—Dust Storm Strikes U.S.
Exacerbated by a long drought combined with poor soil conservation techniques that caused excessive soil erosion on farmlands, a huge dust storm known as Black Sunday rages across Texas, Oklahoma, and several other states, literally turning day to night and redistributing an estimated 300,000 tons of topsoil.
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