Vintage Pulp Jun 7 2015
OFFBEAT APPROACH
Why bother to become a real expert when fake expertise is so much easier?


There’s no limit to the range of tabloids from the 1960s and 1970s. Yesterday we showed you Private Affairs, and today we’re going downmarket with Offbeat, which came from Beta Publications of Chicago. The main thing that’s offbeat with this publication is the cover design, which you can see on this issue that appeared today in 1965 features elements skewed relative to each other and the magazine’s frame. We like it. Content-wise, though, Offbeat is nothing new. Its report on the shocking habits of American housewives is just sleaze fiction dressed up as research. The number one reason wives cheat, according to W.D. Sprague, PhD, is revenge against cheating husbands. Readers are treated to a steamy retelling of a wife’s affair with a milkman—yes, really, a milkman—and another wife tells the story of how she ran into an old boyfriend one day and they fell into the old pattern and started having sex regularly again. It’s pure lit-porn.

W.D. Sprague was not the creation of tabloid editors you might suspect, but rather an actual author who published Sexual Behavior of American Nurses, Sex and the Secretary, The Lesbian in Our Society (A Problem That Must Be Faced!), and many other romps that swelled readers’ groins while doing the same for his bank account. The article in Offbeat is actually taken directly from Sexual Behavior of the American Housewife, another Sprague winner. His real name was Bela von Block—yes, really—and he also published under other names besides Sprague. His PhD was a hoax, of course, but who needs a degree when you’re smart enough to make a career of faking expertise about the inner lives of women? Some of his work was done for reliable sleaze imprint Midwood-Tower, but he also published for Lancer and other companies. We’ll undoubtedly run across him at some point in the future.


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History Rewind
The headlines that mattered yesteryear.
December 13
1944—Velez Commits Suicide
Mexican actress Lupe Velez, who was considered one of the great beauties of her day, commits suicide by taking an overdose of sleeping pills. In her note, Velez says she did it to avoid bringing shame on her unborn child by giving birth to him out of wedlock, but many Hollywood historians believe bipolar disorder was the actual cause. The event inspired a 1965 Andy Warhol film entitled Lupe.
1958—Gordo the Monkey Lost After Space Flight
After a fifteen minute flight into space on a Jupiter AM-13 rocket, a monkey named Gordo splashes down in the South Pacific but is lost after his capsule sinks. The incident sparks angry protests from the American Society for Prevention of Cruelty to Animals, but NASA says animals are needed for such tests.
December 12
1968—Tallulah Bankhead Dies
American actress, talk show host, and party girl Tallulah Bankhead, who was fond of turning cartwheels in a dress without underwear and once made an entrance to a party without a stitch of clothing on, dies in St. Luke's Hospital in New York City of double pneumonia complicated by emphysema.
December 11
1962—Canada Has Last Execution
The last executions in Canada occur when Arthur Lucas and Ronald Turpin, both of whom are Americans who had been extradited north after committing separate murders in Canada, are hanged at Don Jail in Toronto. When Turpin is told that he and Lucas will probably be the last people hanged in Canada, he replies, “Some consolation.”
1964—Guevara Speaks at U.N.
Ernesto "Che" Guevara, representing the nation of Cuba, speaks at the 19th General Assembly of the United Nations in New York City. His speech calls for wholesale changes in policies between rich nations and poor ones, as well as five demands of the United States, none of which are met.
2008—Legendary Pin-Up Bettie Page Dies
After suffering a heart attack several days before, erotic model Bettie Page, who in the 1950s became known as the Queen of Pin-ups, dies when she is removed from life support machinery. Thanks to the unique style she displayed in thousands of photos and film loops, Page is considered one of the most influential beauties who ever lived.
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