Vintage Pulp May 20 2019
RED HOT ROSSANA
I didn't know that a girl like you could make me feel so sad...


A couple of weeks ago we shared a Mexican movie poster we weren't 100% sure was actually from Mexico. This time we're sure—this beautiful promo Antonio Caballero painted for the melodrama La red says right in the lower left corner “impreso en México.” In that previous write-up we also talked about how popular locally produced films were in Mexico before the industry was suffocated by U.S. business and political interests, and this effort is an example. It was made by Reforma Films S.A., based in Mexico City, and starred Libyan born Italian actress Rossana Podesta, Costa Rican actor Crox Alvarado, and U.S. born actor Armando Silvestre. Enticing a burgeoning international star like Podesta over from Europe indicates how established the Mexican film industry was in 1953, when La red was made.

Interestingly, when the movie played in the U.S. it was titled simply Rosanna, which makes sense, because it would be nothing without Podesta. It struck us that even though Toto didn't write their song of obsession “Rosanna” about Podesta, they might as well have. The film begins when a group of men botch a robbery, a shootout commences, and one of the bandits, Antonio, played by Alvarado, tries to help his wounded comrade. But the dying man gasps to Antonio, “Save yourself—for Rossana.” So we know she's a special woman even before seeing her. Antonio does save himself and goes to live on the seaside with Podesta, where the two harvest sea sponges. It's idyllic, but as a wanted thief he has to lay low, which means sending her alone to town to sell their catch. And the men in the town are... well... see below:

I am intrigued by this spicy redhead.

I too find myself somewhat taken with this mysterious chile pepper of a woman.

Perhaps I'll invite her to coffee and a cronut. That's a cross between a croissant and a donut, my friend, and living out there on the idyllic seashore as she does, I bet she's never had one.

I wonder if she's a fan of our great romantic poet Salvador Díaz Mirón?

I'm certain she has no idea how quickly European skin can burn in this tropical climate.

I'm admittedly less high minded than other men, and mainly wonder what she looks like naked, and whether the carpet is red too.

What the hell are all these guys staring— Oh. I think it's me.

Clearly, these trips into town are menacing affairs for Podesta. If you were to screen the sequences at an anti-sexual harassment seminar, every guy in the joint would bow his head in shame. Important to note, though, that within the narrative these aggressively pervy guys are depicted in a negative light, with even the soundtrack music growing ominous. When one of Antonio's robbery compatriots shows up in town, he gets into a shootout that leaves two men dead, and therein are sown the seeds of future troubles. We won't say more, save that the film is stagy, stylized, operatic, almost devoid of dialogue, and largely remembered because of Podesta's role. It all worked well enough to earn the Prix International du film le mieux raconté par l'image, aka the Award for Visual Narration, at the Cannes Film Festival.

Moving on to the poster, have a look at a previous Mexican promo we shared last year. It's here. We'll wait. Back? You'd think it was the same person who painted both, but the reason we wanted you to glance at the other one is because it exemplifies the strange phenomenon of artists within the same film industry biting each other's styles. It happened in Italy and Sweden too. Either through direct influence from the studios, or through osmosis due to mutual association, several Mexican artists delved into this art deco tinged style. Check out Leopoldo Mendoza Andrade here. Interesting, right? You'll see what we mean even more clearly when we share posters from other Mexican artists, for example Juan Antonio Vargas. That'll be soon. La Red premiered in Mexico today in 1953.
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History Rewind
The headlines that mattered yesteryear.
July 02
1937—Amelia Earhart Disappears
Amelia Earhart fails to arrive at Howland Island during her around the world flight, prompting a search for her and navigator Fred Noonan in the South Pacific Ocean. No wreckage and no bodies are ever found.
1964—Civil Rights Bill Becomes Law
U.S. President Lyndon Johnson signs the Civil Rights Bill into law, which makes the exclusion of African-Americans from elections, schools, unions, restaurants, hotels, bars, cinemas and other public institutions and facilities illegal. A side effect of the Bill is the immediate reversal of American political allegiance, as most southern voters abandon the Democratic Party for the Republican Party.
1997—Jimmy Stewart Dies
Beloved actor Jimmy Stewart, who starred in such films as Rear Window and Vertigo, dies at age eighty-nine at his home in Beverly Hills, California of a blood clot in his lung.
July 01
1941—NBC Airs First Official TV Commercial
NBC broadcasts the first TV commercial to be sanctioned by the Federal Communications Commission. The FCC began licensing commercial television stations in May 1941, granting the first license to NBC. During a Dodgers-Phillies game broadcast July 1, NBC ran its first commercial, from Bulova, who paid $9 to advertise its watches.
1963—Kim Philby Named as Spy
The British Government admits that former high-ranking intelligence diplomat Kim Philby had worked as a Soviet agent. Philby was a member of the spy ring now known as the Cambridge Five, along with Donald Maclean, Guy Burgess, Anthony Blunt and John Cairncross. Of the five, Philby is believed to have been most successful in providing classified information to the Soviet Union. He defected to Russia, was feted as a hero and even given his commemorative stamp, before dying in 1988 at the age of seventy-six.
1997—Robert Mitchum Dies
American actor Robert Mitchum dies in his home in Santa Barbara, California. He had starred in films such as Out of the Past, Blood on the Moon, and Night of the Hunter, was called "the soul of film noir," and had a reputation for coolness that would go unmatched until Frank Sinatra arrived on the scene.
June 30
1908—Tunguska Explosion Occurs
Near the Podkamennaya Tunguska River in what is now Krasnoyarsk Krai in Russia, a large meteoroid or comet explodes at five to ten kilometers above the Earth's surface with a force of about twenty megatons of TNT. The explosion is a thousand times more powerful than the Hiroshima atomic blast, knocks over an estimated 80 million trees and generates a shock wave estimated to have been 5.0 on the Richter scale.
1971—Soviet Cosmonauts Perish
Soviet cosmonauts Vladislav Volkov, Georgi Dobrovolski and Viktor Patsayev, who served as the first crew of the world's first space station Salyut 1, die when their spacecraft Soyuz 11 depressurizes during preparations for re-entry. They are the only humans to die in space (as opposed to the upper atmosphere).
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