Hollywoodland Sep 8 2018
SCOOBEE DOOBEE DOO
The Lowdown has the scoop on a fantastic plastic.


Today we're back to tabloids with an issue of The Lowdown published this month in 1962. The cover features Bob Hope goofing around, Elizabeth Taylor looking serious, Kim Novak nuzzling, and a random naked party girl randomly partying naked. Inside the issue are stories on Hope getting the hots for trans star Coccinelle in a French nightclub, Novak raking a series of suitors over the coals, and baseball players succumbing to greed. So much material in these tabloids, and so little time to highlight a story or two. But forced to make a choice, we're opting to discuss a piece on something called Scoobeedoo. How can we not? We all remember the cartoon, and now this story seemed guaranteed to tell us where the name of the legendary dog came from. We never knew we wanted to know that. But when we saw the word Scoobeedoo we realized, yes, we want to know.

Lowdown describes Scoobeedoo as a craze and a do-it-yourself gimmick. Apparently, it was popularized when French singer Sacha Distel wrote a 1958 song of the same name. But he didn't invent it—he just sang about it. The actual thing was invented by a French plastics company and called Scoubidou. It was basically a spool of brightly colored plastic cord that could be woven or tied to make—well, whatever you wanted. Youcould make lampshades, baskets, placemats, keychains. A California man famously used it to make bikinis. We imagine it would work for household repairs, light sexual bondage, whatever you needed it for. The stuff was as popular as the hula hoop for a while. Apparently figures in the electrical industry even complained that a shortage of wiring insulation was due to Scoubidou because it used the same type of plastic.

Readers above a certain age will already know about all this, of course, but we had no idea. We weren't around back then. And that, succinctly, is why we maintain this website—because we learn about a past we never experienced. But surprisingly Scoubidou isn't just the past. It apparently still exists. It even has a Wikipedia entry with examples of the many things you can make (but no bikinis). So this was a very informative issue of The Lowdown, all things considered. The only thing we're bummed about is that our Scoubidou research provided no actual confirmation that the cartoon dog Scooby-Doo got his name from the toy. But he had to, right? Maybe a reader has the answer to that. In the meantime we have more than twenty scans below for your enjoyment and other issues of The Lowdown you c
an access by clicking the magazine's keywords at bottom. 
 
Update: a reader does have the answer. One of you always does. J. Talley wrote this:
 
The series was originally rejected by CBS executives, who thought the presentation artwork was too frightening for children and that the show must be the same. CBS Executive Fred Silverman was listening to Frank Sinatra's “Strangers In The Night” (with the scatted lyric “dooby-dooby-doo”) on the flight to that ill-fated meeting. After the show was rejected, a number of changes were made: the Hanna-Barbera staff decided that the dog should be the star of the series instead of the four kids, and renamed him Scooby-Doo after that Sinatra lyric. The spooky aspects of the show were toned down slightly, and the comedy aspects tuned up. The show was re-presented, accepted, and premiered as the centerpiece for CBS's 1969-1970 Saturday Morning season.
 
Thanks, J. That's another hole in our historical knowledge successfully filled in. Is it any surprise Sinatra was involved somehow? That guy really got around.

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History Rewind
The headlines that mattered yesteryear.
April 10
1919—Zapata Is Killed
In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata's revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.
1925—Great Gatsby Is Published
F. Scott Fitzgerald's novel The Great Gatsby is published in New York City by Charles Scribner's Sons. Though Gatsby is Fitzgerald's best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.
April 09
1968—Martin Luther King Buried
American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King's funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.
April 08
1953—Jomo Kenyatta Convicted
In Kenya, Jomo Kenyatta is sentenced to seven years in prison by the nation's British rulers for being a member of the Mau Mau Society, an anti-colonial movement. Kenyatta would a decade later become independent Kenya's first prime minister, and still later its first president.
1974—Hank Aaron Becomes Home Run King
Major League Baseball player Hank Aaron hits his 715th career home run, surpassing Babe Ruth's 39-year-old record. The record-breaking homer is hit off Al Downing of the Los Angeles Dodgers, and with that swing Aaron puts an exclamation mark on a twenty-four year journey that had begun with the Indianapolis Clowns of the Negro League, and would end with his selection to Major League Baseball's Hall of Fame.
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