Hollywoodland Jun 21 2018
SIGNS OF THE TIME
Forget it, Jake. It's Tinseltown.


We were poking around the architecture forum skyscraperpage.com and ran across this interesting photo of a billboard advertising the film Chinatown. This was located in Los Angeles at the intersection of Sunset Boulevard and Marmont Lane, and as you can see it touts the opening of the film today in 1974. We lived on the west side of L.A. for four years, and used to pass this spot occasionally. Marmont Lane winds to the right toward the famed Chateau Marmont Hotel, where luminaries such as Howard Hughes, Natalie Wood, Elizabeth Taylor, and James Dean once made the scene, and a couple met their ends, including Helmut Newton and John Belushi.

We knew the intersection was one of the city's most important billboard spots and wondered what else had been advertised there. So we had a look. We expected to find an assortment of examples, but it turns out the locale was so coveted a relative few companies monopolized it. The first was the Sahara Hotel in Las Vegas, which erected a sign there in 1957, complete with a rotating showgirl and an illuminated marquee listing the headlining acts.

The sheer novelty of the sign helped establish the heavily trafficked intersection as one of L.A.'s go-to spots for promotion, and the sign itself became a landmark. In fact, in 1961 Jayne Mansfield unveiled a Rocky and Bullwinkle statue across the street that was inspired by the Sahara showgirl. It was commissioned by Jay Ward, producer of the television series Rocky and His Friends, for the opening of his office complex.

After the Sahara moved on in 1966 the location was divided into two-tiered advertising. For almost three decades the iconic Marlboro Man towered above the intersection on the higher billboard, first on a horse, and later sans mount. During the time Chinatown was advertised Mr. Marlboro was standing vigil above. The lower location hosted ads for Stroh's and numerous other products, but was a particularly popular home for movie billboards. We found shots of billboards for Looking for Mr. Goodbar, Black Sunday, and other popular films of the 1970s.

Tens of thousands of billboards dot the Los Angeles landscape, especially around Hollywood. An uptick of political billboards has some Angelenos considering whether these objects are more akin to visual pollution. They're already illegal in entire U.S. states, including Hawaii and Maine. We always thought they further cluttered an already chaotic landscape, but we imagine they will survive in Los Angeles longer than almost anywhere else in the U.S. Tinseltown is a place where you don't get people's attention unless you scream for it. Nothing screams better than a well placed billboard.

diggfacebookstumbledelicious

History Rewind
The headlines that mattered yesteryear.
January 28
1964—Soviets Shoot Down U.S. Plane
A U.S. Air Force training jet is shot down by Soviet fighters after straying into East German airspace. All 3 crew men are killed. U.S forces then clandestinely enter East Germany in an attempt to reach the crash but are thwarted by Soviet forces. In the end, the U.S. approaches the Soviets through diplomatic channels and on January 31 the wreckage of the aircraft is loaded onto trucks with the assistance of Soviet troops, and returned to West Germany.
January 27
1967—Apollo Fire Kills Three Astronauts
Astronauts Gus Grissom, Edward White and Roger Chaffee are killed in a fire during a test of the Apollo 1 spacecraft at the Kennedy Space Center in Florida. Although the ignition source of the fire is never conclusively identified, the astronauts' deaths are attributed to a wide range of design hazards in the early Apollo command module, including the use of a high-pressure 100 percent-oxygen atmosphere for the test, wiring and plumbing flaws, flammable materials in the cockpit, an inward-opening hatch, and the flight suits worn by the astronauts.
January 26
1924—St. Petersburg is renamed Leningrad
St. Peterburg, the Russian city founded by Peter the Great in 1703, and which was capital of the Russian Empire for more than 200 years, is renamed Leningrad three days after the death of Vladimir Lenin. The city had already been renamed Petrograd in 1914. It was finally given back its original name St. Petersburg in 1991.
1966—Beaumont Children Disappear
In Australia, siblings Jane Nartare Beaumont, Arnna Kathleen Beaumont, and Grant Ellis Beaumont, aged 9, 7, and 4, disappear from Glenelg Beach near Adelaide, and are never seen again. Witnesses claim to have spotted them in the company of a tall, blonde man, but over the years, after interviewing many potential suspects, police are unable generate enough solid leads to result in an arrest. The disappearances remain Australia's most infamous cold case.
Featured Pulp
japanese themed aslan cover
cure bootleg by aslan
five aslan fontana sleeves
aslan trio for grand damier
ASLAN Harper Lee cover
ASLAN COVER FOr Dekobra
Four Aslan Covers for Parme

Reader Pulp
It's easy. We have an uploader that makes it a snap. Use it to submit your art, text, header, and subhead. Your post can be funny, serious, or anything in between, as long as it's vintage pulp. You'll get a byline and experience the fleeting pride of free authorship. We'll edit your post for typos, but the rest is up to you. Click here to give us your best shot.

Pulp Covers
Pulp art from around the web
https://noah-stewart.com/2018/07/23/a-brief-look-at-michael-gilbert/ trivialitas.square7.ch/au-mcbain/mcbain.htm
theringerfiles.blogspot.com/2018/11/death-for-sale-henry-kane.html lasestrellassonoscuras.blogspot.com/2017/08/la-dama-del-legado-de-larry-kent-acme.html
lasestrellassonoscuras.blogspot.com/2019/03/fuga-las-tinieblas-de-gil-brewer-malinca.html canadianfly-by-night.blogspot.com/2019/03/harlequin-artists-xl.html
Pulp Advertising
Things you'd love to buy but can't anymore
PulpInternational.com Vintage Ads
trueburlesque.blogspot.com
pre-code.com
schlockmania.com
carrefouretrange.tumblr.com
eiga.wikia.com
www.daarac.org
www.jmdb.ne.jp
theoakdrivein.blogspot.com
spyvibe.blogspot.com
zomboscloset.typepad.com
jailhouse41.tumblr.com
mrpeelsardineliqueur.blogspot.com
trash-fuckyou.tumblr.com
filmstarpostcards.blogspot.com
www.easternkicks.com
moscasdemantequilla.wordpress.com
filmnoirfoundation.tumblr.com
pour15minutesdamour.blogspot.com
www.pulpcurry.com
mundobocado.blogspot.com
greenleaf-classics-books.com
aligemker-books.blogspot.com
bullesdejapon.fr
bolsilibrosblog.blogspot.com
thelastdrivein.com
derangedlacrimes.com
www.shocktillyoudrop.com
www.thesmokinggun.com
www.deadline.com
www.truecrimelibrary.co.uk
www.weirdasianews.com
salmongutter.blogspot.com
www.glamourgirlsofthesilverscreen.com
creepingirrelevance.tumblr.com
www.cinemaretro.com
menspulpmags.com
killercoversoftheweek.blogspot.com
About Email Legal RSS RSS Tabloid Femmes Fatales Hollywoodland Intl. Notebook Mondo Bizarro Musiquarium Politique Diabolique Sex Files Sportswire