A TAGLINE OF COKE

This one must be defective. It hasn't made me want to smile at all.

Coca Cola’s advertising tagline—“Have a Coke and a smile”—is probably one of the most famous in corporate history, though it hadn’t been thought of yet back when U.S. actress Ann Sothern posed with a Coke for this promo image made for her 1947 movie The Judge Steps Out. Back then the company’s slogan was, “Coke knows no season.” Sothern knows no season either. She accumulated a hefty number of credits on radio, television, stage, and screen—more than one hundred, if we count correctly—including in The Blue GardeniaShadow on the Wall, and Super-Sleuth. We’ve shared a couple of promo images of her before, one of which was amusingly similar to today’s. Have a look here. Sothern will be back.

Look, I've found something! I bet this advances the plot!


Here’s another nice panel length poster for the 1937 mystery comedy Super-Sleuth. The term “door panel,” which is a commonly used designation, is a bit deceptive. These are nowhere near the size of a door. The dimensions are twenty by sixty, or sometimes fourteen by thirty-six—in any case around three times taller than wide. The dimensions of this one aren’t actually quite there. It’s closer to two-point-five-to one. Close enough, as far as we’re concerned. Anyway, we’ve been unearthing a lot of this style of promo lately, and we like them because the arrangement of visual elements and text are pleasing to our amateur eyes.

In the movie, an egotistical actor played by Jack Oakie, whose signature character is a sleuth, criticizes the LAPD and ends up in a press feud with them. He’s been critical because he and other Hollywood stars have been receiving threatening letters from “the Poison Pen,” but the cops have no idea who’s sending them. Oakie gets his chance to prove whether he can be a real life sleuth when there’s a shooting on his movie set. While Super-Sleuth is billed as slapstick mystery, the mystery part is not delivered. There’s only ever one true suspect. We suppose it’s difficult to write in red herrings and twists when a film is 75 minutes long. Still, having the sinister and secretive weirdo be the murderer is a little too elementary.

Though many of the characters, including Oakie, are buffoons, there’s also, it must be noted, a ridiculous black stereotype played by Willie Best, who sometimes acted under the moniker Sleep ‘n’ Eat. He’s often reviled for his portrayals now, but in a 1934 interview he said, “What’s an actor going to do? Either you do it or get out.” It’s the dilemma of all actors—do your level best with what you’re given or end up on the do-not-hire list. Super-Sleuth doesn’t give its actors a lot to work with, but Oakie, Best, the beautiful Ann Sothern and the rest put their all into it and the result is a passable slapstick (non) mystery with a handful of genuine laughs. It premiered in the U.S. today in 1937.
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HISTORY REWIND

The headlines that mattered yesteryear.

1967—Summer of Love Begins

The Human Be-In takes place in San Francisco’s Golden Gate Park with between 20,000 to 30,000 people in attendance, their purpose being to promote their ideals of personal empowerment, cultural and political decentralization, communal living, ecological preservation, and higher consciousness. The event is considered the beginning of the famed counterculture Summer of Love.

1968—Cash Performs at Folsom Prison

Johnny Cash performs live at Folsom State Prison in Folson, California, where he records a live album that includes a version of his 1955 hit “Folsom Prison Blues.” Cash had always been interested in performing at a prison, but was unable to until personnel changes at his record company brought in people who were amenable to the idea. The Folsom album was Cash’s biggest commercial success for years, reaching number 1 on the country music charts.

2004—Harold Shipman Found Hanged

British serial killer Harold Shipman is found dead in his prison cell, after hanging himself with a bedsheet. Shipman, a former doctor who preyed on his patients, was one of the most prolific serial killers in history, with two-hundred and eighteen murders positively attributed to him, and another two-hundred of which he is suspected.

1960—Nevil Shute Dies

English novelist Nevil Shute, who wrote the books A Town Like Alice and The Pied Piper, dies in Melbourne, Australia at age sixty-one. Seven of his novels were adapted to film, but his most famous was the cautionary post-nuclear war classic On the Beach.

1967—First Cryonics Patient Frozen

Dr. James Bedford, a University of California psychology professor, becomes the first person to be cryonically preserved with intent of future resuscitation. Bedford had kidney cancer that had metastasized to his lungs and was untreatable. His body was maintained for years by his family before being moved to Alcor Life Extension Foundation in Arizona.

1957—Jack Gilbert Graham Is Executed

Jack Gilbert Graham is executed in Colorado, U.S.A., for killing 44 people by planting a dynamite bomb in a suitcase that was subsequently loaded aboard United Airlines Flight 629. The flight took off from Denver and exploded in mid-air. Graham was executed by means of poison gas in the Colorado State Penitentiary, in Cañon City.

Any part of a woman's body can be an erogenous zone. You just need to have skills.
Uncredited 1961 cover art for Michel Morphy's novel La fille de Mignon, which was originally published in 1948.

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