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Pulp International - They+Shoot+Horses+Don't+They?
Vintage Pulp Jun 4 2022
HORSE TALE
Don't cry, baby. They don't shoot horses. They take them to magical horsie land where they eat oats and apples forever.


Above: another cover for Horace McCoy's They Shoot Horses Don't They?, very different in mood from the 1955 Berkley cover we showed you earlier. This one was painted in 1938 by Tony Varady, who we've seen before illustrating a different McCoy book, No Pockets in a Shroud, published in 1948. We loved They Shoot Horses Don't They? on its own merits, but because it's a social and political critique it has extra resonance in an era when most people have lost faith in the American dream (don't shoot horses, and don't shoot messengers—it's simply true, that's all). We talk a bit more about the book here. 

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Vintage Pulp Jan 19 2022
OUT OF HIS MISERY
It's both appropriate *grunt* and ironic *gasp* that ballroom dancing *argh* is going to give me a hernia!


This 1955 Berkley Books cover for Horace McCoy's They Shoot Horses, Don't They? is one of the most striking art pieces of the paperback era. It's uncredited, incredibly. Still, the image succinctly gets to the core of McCoy's story—exhaustion in a dance contest, but metaphorically, exhaustion in the contest of capitalism. It revolves around a set of young people who enter a dance marathon in an attempt to win a $1,000 prize. The entire story, more or less, takes place during this dance-a-thon, which goes on for weeks. Those who quit early get nothing. Those who suffer long enough may profit a few measly dollars. Only a vanishingly small percentage desperate enough to exhaust themselves to the point of physical disintegration—in this case one couple—have a chance to come away with the prize.

Some reviewers say the book is a metaphor for life rather than capitalism. Well, that too, but what makes it an obvious capitalism critique are the celebrity guests intermittently paraded before the dancers. They show that wealth is real, function as suggestions to the dancers that the obstacle is not the rules for victory, but the will to succeed, though the odds are staggeringly, cruelly against them. Oh yes, it's a metaphor for capitalism, alright. The American Dream—generally defined as a decent salary, home ownership, sufficient family and leisure time, and retirement—increasingly really is just a dream. This fact makes mid-century capitalism critiques prescient by definition, but They Shoot Horses, Don't They? is more on target than most. And purely as a piece of fiction it's a total winner. 

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History Rewind
The headlines that mattered yesteryear.
March 28
1910—First Seaplane Takes Flight
Frenchman Henri Fabre, who had studied airplane and propeller designs and had also patented a system of flotation devices, accomplishes the first take-off from water at Martinque, France, in a plane he called Le Canard, or "the duck."
1953—Jim Thorpe Dies
American athlete Jim Thorpe, who was one of the most prolific sportsmen ever and won Olympic gold medals in the 1912 pentathlon and decathlon, played American football at the collegiate and professional levels, and also played professional baseball and basketball, dies of a heart attack.
March 27
1958—Khrushchev Becomes Premier
Nikita Khrushchev becomes premier of the Soviet Union. During his time in power he is responsible for the partial de-Stalinization of the Soviet Union, and presides over the rise of the early Soviet space program, but his many policy failures lead to him being deposed in October 1964. After his removal he is pensioned off and lives quietly the rest of his life, eventually dying of heart disease in 1971.
March 26
1997—Heaven's Gate Cult Members Found Dead
In San Diego, thirty-nine members of a cult called Heaven's Gate are found dead after committing suicide in the belief that a UFO hidden in tail of the Hale-Bopp comet was a signal that it was time to leave Earth for a higher plane of existence. The cult members killed themselves by ingesting pudding and applesauce laced with poison.
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