Above: a cover of a September 1937 issue of Allure magazine, along with, below, some of the more interesting interior pages. The magazine, which we found on Archive.org, was put out by New York City based Yorkhouse Publications, and this was the third and presumably last issue, since we’ve never seen others apart from July and August of the same year. If indeed it died that quickly—and don’t quote us that it did—possibly it was because there were similar magazines in the marketplace, such as Film Fun. Alternatively, it could have folded due to internal causes. Either way, three issues is a really short run.
The cover art is uncredited. It looks like the work of Enoch Bolles, but lacking confirmation we can’t label it as such. Inside are photos of Joan Blondell, Marlene Dietrich, Frances Farmer, Loretta Lee, Lona Andre (here called Lona Andrea), Olivia De Havilland in a swimsuit in Palm Springs, Republic contract star Helen Moler, Paramount signee Shirley Grey, Virginia Merrill, Carol Hughes, single name celebs Hildegarde and Armida, Betty Winkler, et al, plus an artful nude of Della Carroll. In addition Allure features the adventures of its cartoon ingenue in constant peril, Little Nell. All below, in nearly fifty scans.
