HOLLYWOOD ROYALTY

A dozen movie stars share the Crown.


Not long ago we showed you a few Royal Crown Cola print ads featuring Hollywood superstar Lauren Bacall, and mentioned that other celebs had also pitched the brand. That was an understatement. In its efforts to claw away part of Coca Cola’s dominant market share, RC signed up an entire stable of top stars, including a-list personalities such as Barbara Stanwyck, Joan Crawford, and Gene Tierney. Above you see a dozen celebrity ads produced by RC. There were others we left out of the group, for example with Sonja Henie, Irene Dunne, Diana Lynn, and even Bing Crosby. But how much cola can you really stand? Twelve is enough for one day. 

Ancient Zapotec treasures bring out the tomb raider in everyone.

This poster was made for the 1953 adventure Plunder of the Sun, a title which may sound familiar from David Dodge’s 1951 novel. The movie starred Glenn Ford, Patricia Medina, and Diana Lynn, and follows the basic gold hunting theme of the book, but with numerous plot details altered, and the exotic locations around Latin America—particularly Peru—condensed to only Havana and the province of Oaxaca, Mexico.

The Havana scenes were shot in Mexico, but the Oaxaca scenes were indeed shot in southeastern Mexico, with location work at the Zapotec ruins in Monte Alban. You can practically hear the head honcho at Wayne-Fellows Productions saying, “I love this book, but we’ve got to make it cheaper. Why go all the way to Peru when there are perfectly good ruins in Mexico?” The Oaxaca locations are great, though, and extensively used, which really helps the film.

Are we saying Plunder of the Sun is good? Well, no we aren’t. It doesn’t have the depth needed to earn a place in the top ranks of vintage cinema, but it’s well shot, and its proto-Indiana Jones feel is interesting enough to keep you watching. We have a few promo images below, and you can learn more about the plot by checking our write-up on the novel here.

Gringo adventurer goes down South American rabbit hole looking for Inca treasure.

Pulp fiction, genre fiction, crime fiction—call it what you want. Basically, none of it will ever win a Pulitzer Prize, but it can be mighty enjoyable when done just right. Plunder of the Sun is faster than fast pulp-style fiction from To Catch a Thief author David Dodge. The rough and tumble protagonist Al Colby tries to unravel the secret of an Inca quipa—an ancient numero-linguistic recording device—which may tell the location of an impossibly huge hoard of gold. The tale speeds from Santiago, Chile to Lima, Peru and into the high Andes by boat, train, and tram to a climax on the highest lake in the world.

This is a confident yarn from an author who traveled widely in the countries portrayed, and his tale avoids the cultural judgments you often find in these types of novels. His descriptions of cities, hotels, and transport are unflattering but accurate, yet his treatment of the Peruvian and Chilean villains has no whiff of condescension. They’re just the villains, nothing more—smart, tough, deadly, and motivated. The book’s only flaw is its late turn toward romantic matchmaking. Still, it was a very good read. It became a movie of the same name in 1953, placed in a new setting, with Glenn Ford and Diana Lynn. The art on this 1951 Dell paperback is by Robert Stanley, and as a bonus it comes in a collectible mapback edition.

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HISTORY REWIND

The headlines that mattered yesteryear.

1911—Team Reaches South Pole

Norwegian explorer Roald Amundsen, along with his team Olav Bjaaland, Helmer Hanssen, Sverre Hassel, and Oscar Wisting, becomes the first person to reach the South Pole. After a celebrated career, Amundsen eventually disappears in 1928 while returning from a search and rescue flight at the North Pole. His body is never found.

1944—Velez Commits Suicide

Mexican actress Lupe Velez, who was considered one of the great beauties of her day, commits suicide by taking an overdose of sleeping pills. In her note, Velez says she did it to avoid bringing shame on her unborn child by giving birth to him out of wedlock, but many Hollywood historians believe bipolar disorder was the actual cause. The event inspired a 1965 Andy Warhol film entitled Lupe.

1958—Gordo the Monkey Lost After Space Flight

After a fifteen minute flight into space on a Jupiter AM-13 rocket, a monkey named Gordo splashes down in the South Pacific but is lost after his capsule sinks. The incident sparks angry protests from the American Society for Prevention of Cruelty to Animals, but NASA says animals are needed for such tests.

1968—Tallulah Bankhead Dies

American actress, talk show host, and party girl Tallulah Bankhead, who was fond of turning cartwheels in a dress without underwear and once made an entrance to a party without a stitch of clothing on, dies in St. Luke’s Hospital in New York City of double pneumonia complicated by emphysema.

1962—Canada Has Last Execution

The last executions in Canada occur when Arthur Lucas and Ronald Turpin, both of whom are Americans who had been extradited north after committing separate murders in Canada, are hanged at Don Jail in Toronto. When Turpin is told that he and Lucas will probably be the last people hanged in Canada, he replies, “Some consolation.”

1964—Guevara Speaks at U.N.

Ernesto “Che” Guevara, representing the nation of Cuba, speaks at the 19th General Assembly of the United Nations in New York City. His speech calls for wholesale changes in policies between rich nations and poor ones, as well as five demands of the United States, none of which are met.

2008—Legendary Pin-Up Bettie Page Dies

After suffering a heart attack several days before, erotic model Bettie Page, who in the 1950s became known as the Queen of Pin-ups, dies when she is removed from life support machinery. Thanks to the unique style she displayed in thousands of photos and film loops, Page is considered one of the most influential beauties who ever lived.

Cover of Man's Adventure from 1957 with art by Clarence Doore.
Barye Phillips cover art for Street of No Return by David Goodis.
Assorted paperback covers featuring hot rods and race cars.

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