MONROE ITALIAN STYLE

Non ci siamo già visti prima Marilyn mia cara?

Then French call it déjà vu, but in Italian it would be già visto. But while it may seem like you just saw this cover a few days ago, it’s actually entirely different. The Italian magazine Epoca loved Marilyn Monroe, and she was the star of many issues. The last one we shared was from the first anniversary of her death, give or take a few days. This one was published 15 August 1954, eleven years before she died, and again features an extensive set of rare photos. And just to show they weren’t giving short shrift to homegrown talent, Epoca editors also offer a very nice shot of Italian superstar Gina Lollobrigida. Scans below.

Italian magazine marks end of Monroe era.

This otherwise unremarkable issue of the Italian magazine Epoca has two things going for it—a cover featuring Marilyn Monroe, and a six-page interior spread featuring some rare photos. It appeared as a tribute issue today in 1963, more or less a year after Monroe had died. The cover text boasts of having found her personal photo album. We can’t confirm that, but the photos are indeed ones we see less often than others of Monroe. That is, if “less often” even applies when talking about probably the most photographed woman in cinema history. Eight scans below. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1935—Dust Storm Strikes U.S.

Exacerbated by a long drought combined with poor conservation techniques that caused excessive soil erosion on farmlands, a huge dust storm known as Black Sunday rages across Texas, Oklahoma, and several other states, literally turning day to night and redistributing an estimated 300,000 tons of topsoil.

1953—MK-ULTRA Mind Control Program Launched

In the U.S., CIA director Allen Dulles launches a program codenamed MK-ULTRA, which involves the surreptitious use of drugs such as LSD to manipulate individual mental states and to alter brain function. The specific goals of the program are multifold, but focus on drugging world leaders in order to discredit them, developing a truth serum, and making people highly susceptible to suggestion. All of this is top secret, and files relating to MK-ULTRA’s existence are destroyed in 1973, but the truth about the program still emerges in the mid-seventies after a congressional investigation.

1945—Franklin Roosevelt Dies

U.S. President Franklin D. Roosevelt dies of a cerebral hemorrhage while sitting for a portrait in the White House. After a White House funeral on April 14, Roosevelt’s body is transported by train to his hometown of Hyde Park, New York, and on April 15 he is buried in the rose garden of the Roosevelt family home.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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