TARGET ACQUIRED

L.A. stands for Lew Archer in John MacDonald's tinseltown thriller.


We love this cover art by Harvey Kidder for John MacDonald’s, aka Ross MacDonald’s first Lew Archer novel The Moving Target. The way the figures are placed at such a remove from the viewer and the text is stretched across the underside of the pier is strikingly different. The book was originally published in 1949 with this Pocket Books paperback coming in 1950, and it stars MacDonald’s franchise detective trying to locate a philandering millionaire who’s gone missing. The man’s wife is more concerned about the possibility of her spouse being on a bender and sharing the family money than she is about foul play, but Archer soon decides that the situation is a kidnapping.

We’d been meaning to read MacDonald for a while. We’d heard that his prose has a Dashiell Hammett vibe and that certainly turned out to be true. Set in and around Los Angeles, it weaves summer heat, wacky mysticism, outsize ambition, and broken dreams together into a tale with great Southern California flavor. And Archer is appropriately road worn: “I believed that evil was a quality some people were born with, like a harelip. But it isn’t that simple. Everybody has it in him, and whether it comes out in his actions depends on a number of things. Environment, opportunity, economic pressure, a piece of bad luck, a wrong friend.”

In this world that he’s accepted as more complex than he’d like it to be, he navigates using a solid personal code and a very hard skull—both severely tested multiple times. We gather the story is considered unremarkable compared to later Archer novels, but for us it was entirely satisfactory. It satisfied Hollywood too, which made it into a star vehicle for Paul Newman called Harper. Why the name of the detective was changed we can’t even begin to guess, but we saw the movie a couple of years ago and it was enjoyable. Below you see a 1959 Pocket Books edition of The Moving Target with Jerry Allison art. More from MacDonald later.
Raymond Chandler's most memorable hits.

Women were hit often in pulp literature. This cover for Raymond Chandler’s The Big Sleep depicts just such a moment, as detective Philip Marlowe decides to slap Carmen Sternwood to bring her out of a drug induced stupor. He feels it’s for her own good, as he’s found her naked in a house where’s she’s been the subject of pornographic photos. The goal is to get her up and out of the place. Later he hits her again and this time it’s more out of annoyance. We could go into our whole thing about how this sort of behavior reflects an assumption on the part of men that they have ownership of women’s bodies, but you already know what we’re going to say, so let’s just give artist Harvey Kidder credit for painting an eye-catching cover. The Big Sleep was originally published in 1939, and this edition appeared in 1950. 

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HISTORY REWIND

The headlines that mattered yesteryear.

1923—Yankee Stadium Opens

In New York City, Yankee Stadium, home of Major League Baseball’s New York Yankees, opens with the Yankees beating their eternal rivals the Boston Red Sox 4 to 1. The stadium, which is nicknamed The House that Ruth Built, sees the Yankees become the most successful franchise in baseball history. It is eventually replaced by a new Yankee Stadium and closes in September 2008.

1961—Bay of Pigs Invasion Is Launched

A group of CIA financed and trained Cuban refugees lands at the Bay of Pigs in southern Cuba with the aim of ousting Fidel Castro. However, the invasion fails badly and the result is embarrassment for U.S. president John F. Kennedy and a major boost in popularity for Fidel Castro, and also has the effect of pushing him toward the Soviet Union for protection.

1943—First LSD Trip Takes Place

Swiss scientist Albert Hofmann, while working at Sandoz Laboratories in Basel, accidentally absorbs lysergic acid diethylamide, better known as LSD, and thus discovers its psychedelic properties. He had first synthesized the substance five years earlier but hadn’t been aware of its effects. He goes on to write scores of articles and books about his creation.

1912—The Titanic Sinks

Two and a half hours after striking an iceberg in the North Atlantic Ocean on its maiden voyage, the British passenger liner RMS Titanic sinks, dragging 1,517 people to their deaths. The number of dead amount to more than fifty percent of the passengers, due mainly to the fact the liner was not equipped with enough lifeboats.

1947—Robinson Breaks Color Line

African-American baseball player Jackie Robinson officially breaks Major League Baseball’s color line when he debuts for the Brooklyn Dodgers. Several dark skinned men had played professional baseball around the beginning of the twentieth century, but Robinson was the first to overcome the official segregation policy called—ironically, in retrospect—the “gentleman’s agreement.”

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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