ANTISOCIAL MEDIA

No need to teach an old tabloid new tricks. The standard ones worked just fine.

As usual there’s plenty happening inside this issue of Hush-Hush, which was published in May 1963. We’re mainly interested in Porfirio Rubirosa, who we haven’t written about in a long while. A quick refresher: Rubirosa was a Dominican born jet-setter, playboy, race car driver, and polo player who married a succession of wealthy women, came away richer each time, and left behind a trail of unbelievable stories. Hush-Hush gleefully tells readers that the one percenters, ex-lovers, and betrayed husbands in Rubirosa’s extensive circle are all terrified because he’s rumored to be publishing a memoir. This bare-all would supposedly expose never-before-heard secrets of the rich, famous, and powerful.

Hush-Hush then goes through the list of Rubirosa’s wives and affairs, offering no new information but padding the article with typically circular tabloid language, before concluding: One of Rubi’s biggest assets is certainly discretion. So relax, ladies. In other words, the memoir would share the facts, but no names. That doesn’t sound fun at all. But the book, if it was ever planned, was never written, as far as we know, and Rubirosa took his secrets with him when he exited this existence two years later by crashing his Ferrari into a chestnut tree in Paris.

Elsewhere Hush-Hush rails against Eugene Burdick and Harvey Wheeler’s anti-war novel Fail-Safe, calling it a propaganda victory for communists—a standard attack in the U.S. still used today when sensible people warn of the lunacy of choosing war over dialogue. The magazine also exploits the deceased Marilyn Monroe by writing an article about how others are exploiting the deceased Marilyn Monroe. And need we say it? Cynically pretending to defend others for various types of gain is also a trick that still works today.

Moving on, Anthony Perkins gets the treatment by being called effeminate, which is as close as a tabloid could get after the lawsuits of earlier years to saying an actor was gay. Also in the area of sexuality, Helen Gurley Brown’s bestselling book Sex and the Single Girl is called, “the final blow in the decline of the American virgin.” Others who get their turn on the rack include Frank Sinatra, Kim Novak, and Arlene Dahl, about whom the magazine asks, “Why did Arlene Dahl pose in the nude?” We’d say she posed nudish, not nude, but in any case she was beautiful, so it was a gift to the world.

We have almost thirty scans below, and note: the moiré patterns on the images are due to the lower quality printing used by Hush-Hush. There may be a way to avoid them in scanning, but we don’t know how.

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HISTORY REWIND

The headlines that mattered yesteryear.

1916—Richard Harding Davis Dies

American journalist, playwright, and author Richard Harding Davis dies of a heart attack at home in Philadelphia. Not widely known now, Davis was one of the most important and influential war correspondents ever, establishing his reputation by reporting on the Spanish-American War, the Second Boer War, and World War I, as well as his general travels to exotic lands.

1919—Zapata Is Killed

In Mexico, revolutionary leader Emiliano Zapata is shot dead by government forces in the state of Morelos, after a carefully planned ambush. Following the killing, Zapata’s revolutionary movement and his Liberation Army of the South slowly fall apart, but his political influence lasts in Mexico to the present day.

1925—Great Gatsby Is Published

F. Scott Fitzgerald’s novel The Great Gatsby is published in New York City by Charles Scribner’s Sons. Though Gatsby is Fitzgerald’s best known book today, it was not a success upon publication, and at the time of his death in 1940, Fitzgerald was mostly forgotten as a writer and considered himself to be a failure.

1968—Martin Luther King Buried

American clergyman and civil rights leader Martin Luther King, Jr., is buried five days after being shot dead on a Memphis, Tennessee motel balcony. April 7th had been declared a national day of mourning by President Lyndon B. Johnson, and King’s funeral on the 9th is attended by thousands of supporters, and Vice President Hubert Humphrey.

1953—Jomo Kenyatta Convicted

In Kenya, Jomo Kenyatta is sentenced to seven years in prison by the nation’s British rulers for being a member of the Mau Mau Society, an anti-colonial movement. Kenyatta would a decade later become independent Kenya’s first prime minister, and still later its first president.

1974—Hank Aaron Becomes Home Run King

Major League Baseball player Hank Aaron hits his 715th career home run, surpassing Babe Ruth’s 39-year-old record. The record-breaking homer is hit off Al Downing of the Los Angeles Dodgers, and with that swing Aaron puts an exclamation mark on a twenty-four year journey that had begun with the Indianapolis Clowns of the Negro League, and would end with his selection to Major League Baseball’s Hall of Fame.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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