SLYLY DONE

Rocky isn't exactly a heavyweight in this early sexploitation effort.

This Italian poster was made for the softcore flick Porno proibito, aka The Italian Stallion, which was Sylvester Stallone’s youthful—and probably financially desperate—foray into erotic cinema. It’s a plotless mess that actually got an X rating when released because of its explicit nudity, including Sly’s twig and berries, and various women’s honeypots. But there’s no real sex—just a lot of rubbing, squirming, and boob sucking.

The film had no Italian premiere date, but this poster shows that it played in Italy’s cinemas sometime during the 1970s. The movie was too obscure and terrible to earn a foreign release when it was made in 1970, so our guess is it rose from obscurity after Stallone had made his mark with 1974’s The Lords of Flatbush and 1975’s Death Race 2000. It could even be post-Rocky. In fact, that seems likely.

Stallone performed under his own name in the film, but on the promo is referred to as Italian Stallion—indicating a high level of fame. So let’s say 1976 or 1977 for its Italian debut until someone pops up with better information. Sly probably wishes all the prints of the film had been incinerated, but don’t feel sorry for him. The embarrassment of displaying his welterweight dick to all the world was surely mitigated by the money, mansions, and moviegoers’ adoration he later earned. We hope.

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HISTORY REWIND

The headlines that mattered yesteryear.

1927—Mae West Sentenced to Jail

American actress and playwright Mae West is sentenced to ten days in jail for obscenity for the content of her play Sex. The trial occurred even though the play had run for a year and had been seen by 325,000 people. However West’s considerable popularity, already based on her risque image, only increased due to the controversy.

1971—Manson Sentenced to Death

In the U.S, cult leader Charles Manson is sentenced to death for inciting the murders of Sharon Tate and several other people. Three accomplices, who had actually done the killing, were also sentenced to death, but the state of California abolished capital punishment in 1972 and neither they nor Manson were ever actually executed.

1923—Yankee Stadium Opens

In New York City, Yankee Stadium, home of Major League Baseball’s New York Yankees, opens with the Yankees beating their eternal rivals the Boston Red Sox 4 to 1. The stadium, which is nicknamed The House that Ruth Built, sees the Yankees become the most successful franchise in baseball history. It is eventually replaced by a new Yankee Stadium and closes in September 2008.

1961—Bay of Pigs Invasion Is Launched

A group of CIA financed and trained Cuban refugees lands at the Bay of Pigs in southern Cuba with the aim of ousting Fidel Castro. However, the invasion fails badly and the result is embarrassment for U.S. president John F. Kennedy and a major boost in popularity for Fidel Castro, and also has the effect of pushing him toward the Soviet Union for protection.

1943—First LSD Trip Takes Place

Swiss scientist Albert Hofmann, while working at Sandoz Laboratories in Basel, accidentally absorbs lysergic acid diethylamide, better known as LSD, and thus discovers its psychedelic properties. He had first synthesized the substance five years earlier but hadn’t been aware of its effects. He goes on to write scores of articles and books about his creation.

Edições de Ouro and Editora Tecnoprint published U.S. crime novels for the Brazilian market, with excellent reworked cover art to appeal to local sensibilities. We have a small collection worth seeing.
Walter Popp cover art for Richard Powell's 1954 crime novel Say It with Bullets.
There have been some serious injuries on pulp covers. This one is probably the most severe—at least in our imagination. It was painted for Stanley Morton's 1952 novel Yankee Trader.

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